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substantial fungibility







derivative markets







mining product







universal market







user interface







perceived quality







commodity good







physical commodities







Questions
1. What is the commodity ?
2. What does the wide availability og goodsusually lead to?
3. What do you think the commodities can be mass-produced non-specific products ?
4. How Karl Marx described this property and which examples fit his view?



1.24 -modul


Product Life Cycle
Gram: Modals I. Asking someone to do something.



How Product Life Cycles Work
Products, like people, have life cycles. A product begins with an idea, and within
the confines of modern business, it isn't likely to go further until it
undergoes research and development (R&D) and is found to be feasible and
potentially profitable. At that point, the product is produced, marketed, and
rolled out.
As mentioned above, there are four generally accepted stages in the life cycle
of a product—introduction, growth, maturity, and decline.
Introduction: This phase generally includes a substantial investment in
advertising and a marketing campaign focused on making consumers aware
of the product and its benefits.
Growth: If the product is successful, it then moves to the growth stage. This
is characterized by growing demand, an increase in production, and
expansion in its availability.
Maturity: This is the most profitable stage, while the costs of producing and
marketing decline.
Decline: A product takes on increased competition as other companies
emulate its success—sometimes with enhancements or lower prices. The
product may lose market share and begin its decline.
When a product is successfully introduced into the market, demand
increases, therefore increasing its popularity. These newer products end up
pushing older ones out of the market, effectively replacing them. Companies
tend to curb their marketing efforts as a new product grows. That's because
the cost to produce and market the product drop. When demand for the
product wanes, it may be taken off the market completely.
The stage of a product's life cycle impacts the way in which it is marketed to
consumers. A new product needs to be explained, while a mature product
needs to be differentiated from its competitors.

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