Name: Toxirova Shahriza Contents Topics from practice

2. Perpetuating the image of "Ultimate Handmade Quality"

It’s not only the diverse assortment that made Louis Vuitton what it is today. Every fashionista will tell you that the ultimate handmade quality of its goods is what makes LV so unique.

What sets them apart, is that they are examples of workmanship in an age of cheap mass production.

Interestingly, if you expect that handmade means made "by hand only", you'd be wrong. In 2010, the Advertising Standards Authority (ASA) ruled that Louis Vuitton’s 'handmade' ad campaign was misleading because they actually used sewing machines, too.
However, this little incident didn’t ruin the reputation of LV as a company devoted to quality. LV "argued that the use of hand sewing machines was part of what would be expected to amount to "hand made" in the 21st century."

3. 'Exclusive Series' make LV pieces more desirable

The exclusivity of their products is one more reason for the success of Louis Vuitton. When you know a series is limited, you don’t postpone the purchase but you hurry to buy, while available.

Exclusive might not mean unique but you know when you buy a piece from an exclusive series this isn’t a mass produced item the ordinary Jane and Joe will also have. This is the main reason why people spend top dollar on a bag that is available for sale for a limited time only.
Exclusive series are released on various occasions and through various sales channels. For instance, on the occasion of the Louis Vuitton Cruise 2017 show a limited selection of bags from the collection will be available to purchase online. Buy it now, or it’s gone forever!

4. Designed and Promoted by the Best Talent

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One of the secrets of LV’s success is that its products are designed and promoted by the best talent.
Over the years, top names in the fashion industry such as Helmut Lang, Azzedine Alaïa, Sybilla, Manolo Blahnik, Vivienne Westwood, Isaac Mizrahi, Stephen Sprouse, and Romeo Gigli were involved with LV.
Even a beginning marketer knows that you might have the perfect product but go nowhere without adequate promotion.
So how do you promote glamorous luxury goods? With glamorous models and celebrities, of course.

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Over the years in LV campaigns have starred both established and new models, such as Emmy Rappe or Xavier Dolan, as well as celebrities, such as Jennifer Lopez, Uma Thurman, Angelina Jolie, Sean Connery, Mikhail Gorbachev, Pharrell Williams, and Kanye West, to name a few.
Now, when you know what made LV so successful, you'll look at it with different eyes, won’t you?
It’s not just another bags, shoes, and apparel company, it’s the holy grail of luxury goods. You might consider yourself lucky, if you get the privilege to own any of their exceptional products.

3. Why do so many companies want their products to be brand products?

One of the most obvious reasons that businesses need branding is to help them get recognized more often. If you have strong branding for your business, people will naturally take note of it much more than they would a business without it.

Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.

A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times.

Brands provide peace of mind.

Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.


A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.
Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.

There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. To do this, you should invest in creating a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this.

More People Will Recognize Your Business
One of the most obvious reasons that businesses need branding is to help them get recognized more often. If you have strong branding for your business, people will naturally take note of it much more than they would a business without it. A business that doesn’t really have any cohesive branding isn’t going to stay in someone’s mind for very long.

However, a business with elements such as a distinct logo, attractive colors and other visual elements will be much more memorable. Someone might see your brand for only a moment, but if it sticks out in a positive way, there’s a good chance they won’t forget it, even if this person isn’t ready to use your products or services just yet. Eventually, when they’re ready to take the next steps, if your branding has stuck with them, they’ll come back to you.

Branding Can Help Build Trust 

Trust from your audience is one of the most important things you can have as a business, but this isn’t always easy to gain. A business that’s missing key elements of branding will have an even harder time getting people to trust them.

Branding is something many of us expect to see when we look at businesses in any industry, and missing this could be a red flag to some. Without branding, you have very little to show for your business.

If you had to choose between a business with clear, professional-looking branding and a business that hasn’t made this effort, you probably know which one you’d trust more. Branding helps you show potential customers that you’re an established, credible business. You can use this to tell people very early on what they can expect from your business. This is an investment your business is making to improve itself, and potential customers will recognize that you put in the work to create your brand.

You Can Improve Your Advertising

Your business won’t be able to get very far without advertising. Branding and advertising go hand in hand. If you want to have better advertising for your business, you’re going to need to work on creating a brand first.
When you’re advertising your business, you want everything to be cohesive and represent your business’s identity and values. This can be a challenge when you haven’t taken the time to form your brand. If you’re advertising without solid branding, you’re missing out on a lot of great opportunities to create an effective campaign. Incorporating branding into your advertising will help increase recognition of your brand when it’s all tied together.
It’s Great for Your Employees 
Branding provides value inside of your company as well. Of course, you want your employees to love working for your company and feel like they’re a part of a team. A company with great branding will have an easier time getting employees to feel like they’re involved with something more than just a job.
In addition to branding that can help draw in new customers, you also want to invest in the aspects of branding that keep your team motivated. This includes little things like branded apparel and merchandise, but also the look of your entire office space. If you can motivate your employees by creating a sense of unity through branding, you could end up seeing great results all around.
Branding Creates Loyal Customers
You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
In many ways, you can appeal to people’s emotions through branding and make them feel more connected to your company. Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. You can create a brand that people actually care about and put yourself ahead of businesses that aren’t using this to their advantage.

10 Reasons Why Branding is Important to Your Company

Everything we know about every product we use is because of branding. It is the link that connects the company to the customer and vice versa. Branding is a must for every small, startup, partnership and corporation, and here are 10 reasons why branding is important to your company.
1. United
Branding links your name, logo, online presence, product/services and appeal to the masses. Make marketing skills consistent and the content the same across all channels. This brings a united and clear message to customers, future partnerships and their competitors. 
2. Asset
A brand is an asset. What you present to the public is a huge chunk of your business. The worth is just as much as revenue and sales. A lot is at stake; finances, creativity and time is on the line. Branding will make the difference between revenue/sales and debt/liquidation. 
3. Sales
Speaking of sales, branding will create sales and revenue for your business. You will make money based on how the branding marketing strategies work out. Customers will be tempted to test you out, and your results will determine if you make more sales.
4. Deliverance
Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes. Everything the company stands for should be spread throughout the organization too. Otherwise the company will be disconnected and customers will be confused and grow distant. If you are not willing to make promises you can't keep, don't state it on your brand.
5. Perception
Branding gives companies a chance to let customers see the business for who we really are. This is the chance to be honest and open about what this company represents. The look, feel and message conveyed will separate you from the pack. 

6. Preference
People are more attached to companies with a brand than companies that doesn't. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can't be strategized; it just happens.
7. Loyalty
A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.
8. Trust
As customers get to know your business they will begin to trust you.In order to build trust you must give customers a reason to test you out. The branding must be spot on as the first customers will determine how many more (or less) you will receive. Exceptional customer service, experience with the product/services and positive online communication on social networks will keep them coming back for more.
9. Extension
Branding can reach so many people in so many outlets. It reaches people offline, online, mobile and niche markets. It reaches the many products and services you currently sell and plan to sell in the future.
10. Protection
Branding protects you from competitors who want your success. Without it they will have no problem making copycats of what made you popular and claim it for themselves. They can carry the same or similar products but they won't be able to take your style and originality away.
Your brand is the identity customers come to know. The importance of branding with your business cannot be overstated. Branding is how customers perceive you and the blueprint of the business. May your brand be the symbol of happiness, comfort, loyalty and lasting impressions. Company branding usually begins with a new company logo. Quite often, companies don't realize the importance of properly branding their company. Let us help you brand your company properly.
4. Explain the role of advertising in brand communication focusing on importance of brand image creation.


Brand advertising helps companies generate awareness, expand reach, and make their brand name more recognizable to customers. One way it does that is by showcasing their brand story. That story plays a major role in how brands connect with their audience and build trust at every touch point—whether it’s at the awareness, consideration, conversion, or loyalty stage.