Our Common Humanity in the Information Age. Principles and Values for Development

What can we do to incorporate the values of the MDGs into sports programmes 
worldwide?
 
*Sports can unite countries in common efforts to achieve the MDGs.
*Since Olympians represent role models for much of society, their support of vulnerable 
groups, such as children, in achieving the targets of the MDGs by 2015 is very valuable. 
Olympians can act as "ambassadors" in this effort.
*The values of the Olympic Movement can help build common bonds by emphasizing 
the concept of "be the best you can be" in every sense.
*The concept of the ancient Olympic Truce that guaranteed safe passage for those 
traveling to the original Olympic Games, has been revived and can be utilized for other 
areas of violence.
*Projects such as "Books Instead of Bullets" can support educational and sports programs 
to help to educate young people in eliminating violence from their lives and activities.
*It would be important to determine how to match school curricula with the experience of 
the 80,000 Olympians who are members of the World Olympians Association so that the 
goals of the 2005 International Year of Sports and Physical Education could be 
interwoven.
*Tourism and sports can help promote right-livelihoods and create decent work for 
people. The Olympics creates an enormous number of jobs in tourism. 
*Private sector involvement, such as Visa’s World Competition for Art, which allows 
children to feel good about themselves, can also help promote achieving the MDGs.

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214 | Our Common Humanity in the Information Age 
*Various forms of artistic expression, such as dance as a universal language, can be 
included in sports festivals.
*In these endeavors, private sector IT companies would like to connect to the public and 
connect the public with cultural projects that promote achieving the MDGs and in 
bringing peace to the world.
*The role of IT can help educate young people to understand what the MDGs are. Young 
people spend many hours each day on the internet and they might start thinking about 
helping solve the world's problems. Government and the private sector can form alliances 
to educate young people in critical issues. Olympians can engage the youth through art in 
dialogue about these issues. The MDGs should be part of school curricula. Video Games 
can be created for a better environment.
*Education is the key to peace.