Our know-how: management of large projects, whatever their sizes, all around the world


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Our know-how: management of large projects, whatever their sizes, all around the world.

  • Our know-how: management of large projects, whatever their sizes, all around the world.

  • Our added value: our ability to develop tailor-made manufacturing systems for each client.





  • Our new facility is situated on a 26 acre “green-field” site

  • Lean processing in both Manufacturing and Supply Chain is our focus

  • Energy & Utility consumption reduction from 2007 to 2008:

    • Electricity by - 15.7%
    • Natural Gas by - 84%
    • Water by – 87.5%
    • Manufacturing Waste by - 26%








Precision Cylindrical and Disc Grinding Machines

  • Precision Cylindrical and Disc Grinding Machines

















Cinetic Landis’ main concentration was around the light transportation industry

  • Cinetic Landis’ main concentration was around the light transportation industry

  • Many of these Brazilian companies are based out of Europe or business is tied to Europe

  • Parents companies have saddled Brazilian subsidiaries with their production

  • Brazilian companies are now driving global decisions and installations

  • Aggressively expanding Sales focus into the Agriculture, Construction, Mining; Aerospace; Oil & Gas and Heavy Transportation industry segments

  • Past revenues generated from Brazil ranged from $5 to $10 million annually

  • 2011 Sales projections driven from Brazil are forecast at $20 - $25 million and growing





Americans are perceived as arrogant by the Brazilians. You have to overcome this initial perception

  • Americans are perceived as arrogant by the Brazilians. You have to overcome this initial perception

  • It’s critical Brazilian nationals are involved with initial customer introductions and guide you through relationship management

  • This can be done either through an agent network or direct Sales / Service employees

  • Cinetic Landis will continue to develop agent network supported by direct Brazilian employees working from Fives Sao Paulo office

  • A Cinetic Landis Regional Manager will have Sales & Service oversight in this region

  • Product Specialist will travel from US to support all imminent Sales





During the Sales process, understand your Brazilian competitors. If you have internal competition, your customer will have a 40% duty added to your price

  • During the Sales process, understand your Brazilian competitors. If you have internal competition, your customer will have a 40% duty added to your price

  • If you have no internal competition, your customer can get duties dropped to as low as 2%

  • Internal competition may dictate your product entrance into this market

  • Keep track of currency fluctuations as you would with all global sales. The dollar exchange rate is swinging wildly

  • Taxes and duties are hard to understand especially when applied to Service and Parts business. We’ve had no problems with some customers and had 40% duties applied to others

  • Map out your spare parts strategy with your customer and vendors. Critical components should be stocked either by your customer or vendor managed inventory (VMI) in Brazil

  • Spare or warranty parts can have close to a 100% duty applied if not handled correctly



During the Sales process, clearly define the INCOTERMS and where transfer of title will change

  • During the Sales process, clearly define the INCOTERMS and where transfer of title will change

  • Ideally, it’s best to have your customer take control of trucking / shipping after equipment is packaged for overseas shipment

  • Proper packaging is critical

  • You don’t want to be chasing ships up and down the US coast

  • Carry insurance on all shipments for damage once equipment leaves your facility (if you’re responsible for shipping)

  • Work closely with your customer to have the proper customs paperwork for your equipment. If it’s not right, it won’t move out of customs

  • Clearly define during the Sales process who is responsible for rigging, placement of equipment and connection to plant utilities

  • It takes up to 2 months for work visas! Work this out ahead of installation



Customs will open your machine packaging for inspection

  • Customs will open your machine packaging for inspection

  • Consider sealing all critical component boxes individually

  • Even though ownership has transferred, you’ll still be responsible



Dress well, Americans are stereotyped as being too casual

  • Dress well, Americans are stereotyped as being too casual

  • There will be fierce opposition from European competitors. Remember, many of the Brazilian companies have ties to Europe

  • As in all global regions, it’s best to have a local presence in both Sales & Service. We’ve done well in China and India with this strategy

  • Understand Brazilian labor laws. Hire employees through a local Brazilian company. Cinetic Landis will have direct employees at our Fives Sao Paulo office that’s a registered Brazilian company

  • Develop a trusting relationship with your customer. This can be hard when asked to proceed on a project without a Purchase Order or payment



The Chinese and Indian markets have grown as predicted

  • The Chinese and Indian markets have grown as predicted

  • Brazil has lagged but investment is growing

  • Understand local competition, taxes and duty laws

  • Get your Sales and Service strategy in place

  • Target specific industries, it will not be easy. There’s a relationship building period but this can be overcome

  • Plan for the hidden costs with doing business in Brazil

  • Competition will be fierce but once relationships are established, you’ll be given the opportunity to loose all future orders

  • Enjoy the challenge of doing business in Brazil!




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