O’zbеkistоn Rеspublikаsi Оliy vа o’rtа mахsus tа’lim vаzirligi Tоshkеnt mоliya instituti

4-mаvzu. Хo’jаlik sub’еktlаrining mаrkеting fаоliyatidа tаhlil

1. 
   Quyida keltirilgan jadval ma’lumotlari asosida A, B, C, D mahsulotlarining ichki va tashqi bozor (eksport)dagi holatiga baho bering.
   
2. 
   Mahsulotning qaysi turi raqobatdosh?
   
3. 
   Mahsulotning qaysi turi past rentabellik darajasida, sababi nimalardan iborat?
   

10-jаdvаl
Mahsulotning bozorda sotilish dinamikasini tahlili

№	Ko’rsatkichlar	Ichki bozor			Eksport
		2015	2016	2017	2018	2019	2020
	“A” mahsuloti
1.	Mahsulot sotish hajmi, dona	5000	5000	4500	1000	500	350
2.	Mahsulot bahosi, ming so’m	4,6	4,8	5,0	8,0	8,0	7,7
3.	Mahsulot birligini tannarxi, ming so’m	4,0	4,2	4,4	5,2	5,4	5,78
4.	Foyda, ming so’m ((satr2-satr3) x satr1)
5.	Rentabellik, % (((satr2-satr3):satr2) x 100)
	“B” mahsuloti
1.	Mahsulot sotish hajmi, dona
2.	Mahsulot bahosi, ming so’m
3.	Mahsulot birligini tannarxi, ming so’m
4.	Foyda, ming so’m ((satr2-satr3) x satr1)
5.	Rentabellik, % (((satr2-satr3):satr2) x 100)
	“C” mahsuloti
1.	Mahsulot sotish hajmi, dona
2.	Mahsulot bahosi, ming so’m
3.	Mahsulot birligini tannarxi, ming so’m
4.	Foyda, ming so’m ((satr2-satr3) x satr1)
5.	Rentabellik, % (((satr2-satr3):satr2) x 100)
	“D” mahsuloti
1.	Mahsulot sotish hajmi, dona
2.	Mahsulot bahosi, ming so’m
3.	Mahsulot birligini tannarxi, ming so’m
4.	Foyda, ming so’m ((satr2-satr3) x satr1)
5.	Rentabellik, % (((satr2-satr3):satr2) x 100)

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11-jadval
Bozor strukturasi va uning rentabellik darajasini tahlili

Mahsulot turi	Mahsulot realizatsiya bozorining strukturasi, %			Mahsulot realizatsiya bozorining rentabelligi, %
	ichki	eksport	jami	ichki	Tashqi
A
B
C
D

1. 
   Mahsulotning qaysi turi “yulduz” kategoriyasiga mansub.
   
2. 
   “Sog’in sigirlar” kategoriyasidagi mahsulot turini aniqlang.
   
3. 
   Ichki va tashqi bozorlarda sotiladigan mahsulotlarni rentabellik darajasini oshirish yo’llari nimalardan iborat?
   
4. 
   Mahsulot raqobatbardoshligini tahlil etish yo’llarini tushuntirib bering.
   

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