Plan: Introduction: Product Planning and Development Product Line Product Mix

(b) Shopping Goods:
Shopping goods are those goods which are bought by consumers after some shopping, i.e., making comparisons about their price, style and suitability in general in a number of shops.
(c) Speciality Goods:
Speciality goods are those goods to get which significant number of consumers is habitually willing to make special purchasing efforts. Examples of speciality goods are home appliances, wrist watches, automobiles, etc.
(d) Impulse Goods:
Impulse goods are those goods that are purchased by the consumers on the basis of sudden emotions or impulses.
On the basis of benefits provided to the users, consumer goods may also be divided into:
(a) Durable goods, and
(b) non-durable goods.
Durable goods are all those goods that last long or they can be used again and again. In the process of consumption, they suffer some depreciation. Examples are: motor car, furniture, clothing, etc. Non-durable goods are those goods which cannot be used for long. They get exhausted after one or few uses. Examples are food items, medicines, toiletries, etc.
Industrial Goods:
Goods which are used for production or used in producing other products are industrial goods. The industrial goods are further classified into:
(a) Raw Materials:
Raw materials are the basic materials entering physically into the final products. Examples are raw cotton, raw jute, oil seeds, etc.
(b) Fabricated Materials:
Materials of this category will enter physically into the final prod­ucts, but some type of processing is already undergone. Examples are leather, yarn, bricks, etc.
(c) Component Parts:
Such type of parts are already undergone some processing and more or less the parts can be called as final products, that is, assembly of several component parts makes the final products. The components are visible in the final product such as tyres, speedometer, spark plugs and spare parts.