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Dove, a personal care brand owned by Unilever, has established a distinctive brand identity by offering a diverse range of products and executing impactful marketing approach that sets it apart from the crowded beauty industry. Packaging is one of the ways Dove communicates its brand to its customers. Here are some ways packaging can be used to communicate Dove's brand in Unilever:

1. 
   **Color**: Dove's packaging is predominantly white, which symbolizes purity and simplicity. The blue color used in the logo represents trust, loyalty, and wisdom.
   
2. 
   **Shape**: The shape of Dove's packaging is simple and elegant, which reflects the brand's philosophy of simplicity and purity.
   
3. 
   **Texture**: The texture of Dove's packaging is smooth and soft, which reflects the brand's focus on gentle care for skin.
   
4. 
   **Sustainability**: Dove has been committed to sustainability for over a decade and has made significant strides in reducing its environmental impact. The company uses recycled materials in its packaging and has pledged to reduce its plastic use by 50% by 2025.
   
5. 
   **Messaging**: Dove's packaging often includes messaging that reinforces the brand's values of self-love, empowerment, and beauty.
   
6. 
   **Inclusivity**: Dove has been a pioneer in promoting inclusivity in the beauty industry. The company's packaging often features models of different ages, sizes, and ethnicities, which reflects its commitment to diversity.
   
7. 
   **Product Information**: Dove's packaging includes detailed information about the product ingredients, usage instructions, and benefits, which helps customers make informed decisions about their purchase.
   

I hope this helps!