Present simple

Clean Language uses the casual metaphors that occur naturally in speech to reveal the hidden depths of our thought processes.
Clean Language brings thoughts we have not been conscious of into our awareness, where they can be shared and enjoyed - and understood.
Metaphors are doors to deeper understanding - of self and others. Clean Language provides the key for unlocking the metaphors.
Clean Language techniques help to translate unconscious feelings into conscious awareness (for oneself and/or between people).
This significant feature of Clean Language has many practical applications, for example:
1. Have you ever had a hunch or instinct about something important, but been unable to explain it or convince people around you? Using Clean Language questions can develop that 'message from your subconscious' into more detailed thoughts, so turning your 'gut feeling' into something really useful.
2. Clean Language can greatly enhance communication within groups. While metaphors may often seem to be shared (eg, 'We're a winning team') the details of each person's metaphors are unique. Scratch the surface using Clean Language and you'll discover the surprises behind a person's words - for example, is the metaphorical team a football team, a Formula 1 team, or a quiz team? A 'team' - with all that the word implies - means different things to different people. When everyone in a group is enabled to share their metaphors, a new level of joint understanding and focus can emerge.
3. Clean Language can be used to discover people's motivations at quite a profound level. People's metaphors reveal their values, and drive their behavior. If a person works at their best when they are like a striker in a football team, their focus may well be on 'scoring goals' in any way possible, perhaps by bending the rules. Another person may think of themselves as a member of the pit crew in Formula 1 and pay more attention to combining speed and precision in their work. A third may feel more like a quiz team member, placing a high value on knowing the facts. In this respect Clean Language can help us to deal with different personality types , without requiring great knowledge of personality theory itself.
4. Using Clean Language to explore a person's own metaphors creates a bridge between the conscious and unconscious minds, enhancing self-awareness and self-understanding. This is a powerful aid towards helping people achieve the desired change, for example during the coaching process. Becoming aware of the metaphors around a difficulty encourages a different kind of thinking, which can lead to transformation.