Product Profile

Which Differences Rolls-Royce Ghost Promotes:

It’s always not possible to promote all the differences to differentiate the product. Some differences should be promoted indirectly. Here the Rolls-Royce Ghost promotes the following differentiations for creating customer value.

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  Luxurious drive with simplicity:
  
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  Handmade and hand finished Personalized features:
  
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  Quiet environment inside the car
  
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  Best after sales service
  
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  Dynamic drive, Spirit of Ecstasy, and surge of power:
  

Rolls-Royce never promotes the very high price of its products though it charges high price. Although the Rolls-Royce is symbol of royal status, lavish status and famous and rich persons from the very first production, they never promote this for any product.

Positioning strategy by Rolls-Royce Ghost:

How the rolls-Royce Ghost position itself in the world motor car market? Its extremely true that the Ghost offers a very differentiated competitive advantages than the other competitor. And at the same time it also costs a higher price. So from the customer’s point of view, the Rolls-Royce is getting more prices for more satisfaction. But there are also some people who think the Rolls-Royce charges more dollars by offering the same thing as the competitors offer. They are getting this more bucks as the symbol of royal status, lavish status and famous and rich persons.

Price
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