Question order is the same as the information in the text. Always

C TV is more available than ever.


C Advertising expenditure worldwide was $225 billion last year, according to the report World Magazine Trends. $32 billion of this, or 14%, was taken by magazines. In Europe, the share of consumer magazine expenditure was $12 billion or 21% of an estimated overall spend of $57 billion. But the share had dropped in the past 15 years from 30%, with decline having been particularly severe in Belgium and Germany, where commercial television was introduced relatively late.


A Europe allocates a greater proportion of its advertising budget to magazines than the world average
B Belgium and Germany spend more on magazine advertising than other European countries
C The figures for magazine advertising in Europe are decreasing.


D However, the type of magazines which Europeans choose to flip through still varies dramatically according to country, with few signs that European magazines with a common title are making inroads across nations. Interests which can create top-selling titles in one country are nowhere to be seen in the circulation lists of others.


A Across Europe, people read very different kinds of magazines.
B The idea of a 'European' magazine is becoming popular.
C Magazines that cover popular activities can become best sellers.


E But whatever their relative importance across the world, magazines have one real advantage over broadcast media. For advertisers such as tobacco and alcohol producers, which are barred or severely restricted on television in some countries, magazines remain a safe haven for their messages. And new French research has revealed that magazines are still powerful tools for owners of brands.


A Cigarette advertising is banned in some countries.
B Magazines advertise a smaller range of products than television.
C There are fewer limitations on magazine advertising than TV advertising.


What is the purpose of the writer of the passage?
A to compare European and world magazines
B to attract more magazine readers
C to review the continuing popularity of magazines
D to illustrate the advantages of electronic magazines