and search engines. It also gives information on
various topics similar to other types of mass media.
B. Mass media increase an overall awareness of the masses. They enhance the
general knowledge by providing us with information from all over the world. News broad
casted through different media helps us know about the day today events in the world.
News and documentaries revolving around social issues increase a social awareness in
children and develop their concern towards society. Newspapers, apart from updating
us with the latest news and new information, exchange their views over different is
sues that the society faces and share their thoughts on a larger scale.
C. Some experts believe that it is mass media to be blamed for eating disorders in the
youths as well as for the unhealthy lifestyle that has recently emerged. The products
advertised by the media and the ways they are advertised are bound to affect the practices
of the youths. Children, who should invest their time in reading books, studying, playing
outdoors, exercising and engaging in social activities, today, spend their evenings glued
to the television. People spending hours in front of a television or surfing the Internet
suffer from eye problems and obesity.
D. Traditionally, media planning meant deciding what kind of media should be
employed for the advertising campaign. They would decide where the advertisement would
have the maximum impact. Today, the concept of media planning has undergone a
change. Media planning now involves not only selecting a media for advertising, but also
deep analyses into the outreach of the ads. Also, media planners will today select
unconventional streams of advertising such as mobile vehicles. Newer options are chosen
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