Reading Passage 1: "William Kamkwamba"


Answer:  I fashionable goods


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30 - Day Reading Challenge

Answer: 
I fashionable goods
30 - Day Reading Challenge
IEL
TS ZONE


148
Explanation: 
growing demand = increasingly interested;
trendy products = fashionable items;
Q 17. 
Workshops showed that Shopper’s Stop needed to modify.
Part of the passage:
It conducted a series of workshops called ‘Trial Room’, to under-
stand the preferences of groups of invited consumers. 
The workshops 
revealed
 that 
what was needed 
was 
a
 
change
 in the look and feel of the brand.
Answer: 
A its brand image
Explanation: 
show = reveal;
need to modify = what was needed was a change;
Q 18. 
The new advertising campaign was intended to give the Shopper’s Stop 
brand.
Part of the passage:
According to Ravi Deshpande, Chief Creative Officer with Contract 
Advertising, the agency which designed the new campaign for Shopper’s Stop, 
‘The re-
tailer needed its brand idea to change, in order to connect to younger people
The 
purpose was also to cut the age of the brand
, as fresh ideas do help in making people 
look differently at the brand.’
Answer: 
F a younger image
Explanation: 
to cut the age of the brand = to make the brand younger (as it was 
already old);
A new brand image was intended to attract more young people.

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