Report prepared for City of Poznań by the Association of Business Service Leaders (absl)


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Business Services  

in 


Poznań

Report prepared for City of Poznań 

by the Association of Business Service Leaders (ABSL)

in cooperation with JLL and Randstad

Project coordinator:

Janusz Górecki

, Head of Research, ABSL 

e-mail: janusz.gorecki@absl.pl

Layout and printing:

 

www.ponad.pl



Cover photo:

 

fotoportal.poznan.pl 



® ABSL 2017

All copyrights in this work are the property of ABSL. Unless otherwise stated by the relevant provisions of law, any application or disposal of the

work, including any use, reproduction, duplication, modification, adaptation or retransmission of this work, in whole or in part, in any manner,

without the prior written consent of ABSL, is a violation of copyright law. If in doubt, please address your questions to absl@absl.pl



Contents

Why Poznań?

The Poznań business services landscape

Success stories: companies about themselves

Labor market

Office market

Quality of life

Investor support – contact information



4

8

24

28

34

42

44

Poznań’s position in rankings and distinctions

Poznań is the fifth most populous city in Poland, with 541,561

1

 inhabitants (almost 



one million in the whole agglomeration). It is one of the country’s most important 

academic and cultural centers, with a stable, modern economy featuring a large 

number of knowledge-based services, and great quality of life. The dynamic growth 

in Poznań’s business services sector is due in part to the city’s excellent transpor-

tation system, the high quality of its human resources, and the maturity of one 

of Poland’s largest office markets. The investment success of dozens of companies 

from the sector – including many globally-renowned entities, leaders in their industries  

 – attests to how attractive the city is as a business location.

1

 As of 30.06.2016 (Central Statistical Office of Poland)



1

st

 place



Poznań’s ranking in terms of quality of life according to the report “Social Diagnosis 2015. 

Conditions and Quality of Life of Poles”.

2

nd

 place



Second place in the “Large city” category in the annual ranking “Attractive Cities for Business” 

(2016) prepared by Forbes.pl in cooperation with the Central Business Information Center.

2

nd

 place



Second place in the prestigious “Ranking of Best Local Governments” organized by the daily 

newspaper Rzeczpospolita. The distinction was given in the “Cities with county status” category.

3

rd

 place



Third place in a ranking of locations for running BPO, SSC, IT and R&D centers in the category 

“Cooperation with local authorities” (ABSL report “Business Services Sector in Poland 2016”).

3

rd

 place



Poznań has been recognized in an international ranking of attractiveness for direct foreign 

investment, “FDI Polish Cities of the Future 2015/16”, taking 3rd place in Poland (behind Warsaw 

and Kraków).

Why Poznań?



4

Business Services in Poznań

Why Poznań?

Photo: fotoportal.poznan.pl 

1


Dynamic growth of the business services sector 

The majority of the business proccess outsourcing centers (BPOs), shared services centers (SSCs), 

IT centers and research & development (R&D) centers operating in Poznań were set up after 2011; 

almost 50% of jobs in the sector have been created in the last four years. Around the industry there 

has arisen a stable, local ecosystem of connections and cooperation with the commercial real estate 

industry, recruitment firms, city authorities, universities and numerous start-ups.

Services centers success stories

A large majority of the companies have expanded their operations since they were founded; most 

have increased hiring beyond their own declared forecasts, while there has been growth in the level 

of advancement of the services provided, and many centers offer expert services.

Embeddedness of business services centers

Most new jobs are generated by companies already present on the market. This attests to the degree 

to which they are embedded in Poznań, and indirectly, to how satisfied they are with their choice 

of location for their business services center.

A proven location for large-scale operations

Eight international investors employing more than 500 people in their services centers.

More than 30,000 graduates annually

The number of graduates from Poznań universities and colleges, including a significant talent pool 

with a business services profile; experienced senior-level managers. 

426,000 m

2

The total amount of modern office stock in Poznań – sixth place on the Polish office market.



Support for investors 

A consistently implemented strategy for attracting businesses locating business centers, as well 

as professional post-investment care for companies with a presence in the city; numerous initiatives 

supporting links between business, academia and local authorities.



Figure 1

Key information on Poznań as a location for business services

Source: ABSL own study

Why Poznań?



5

Business Services in Poznań



A2

A1

A1 / DK1

A4

Warsaw

Bratysława

Berlin

Prague

Wiedeń

Lublin

Białystok

Szczecin

Tri-City

Łódź

Wrocław

Dresden

Brno

Koszyce

Ostrava

Kraków

Rzeszów

Lviv

Bydgoszcz

A2

A4

Katowice

Poznań

Figure 2

Poznań’s location

Source: ABSL own study

Poznań’s location

 

Poznań is situated in central Europe, near one of 



the continent’s most important east-west transit 

corridors, halfway between Berlin and Warsaw. 

The A2 highway and a network of express roads  

(S5, S11) make car travel to the city center easy. 

The rail network is also well-developed, with conven-

ient connections to Berlin and Warsaw.

Quick access to the most important European hubs 

(incl. Frankfurt, Munich) and a number of capitals 

(e.g. London, Rome, Paris and Dublin) is ensured 

by Poznań-Ławica Airport (POZ), located just six km 

west of the city center. 

 

Investments in transport infrastructure ensure that 



the city’s transportation system is growing year 

by year.


Table 1

Distances and anticipated travel time to selected cities

Distance 

from Poznań

Travel time

By car

By train


By plane

Berlin


270 km

2h50min


3h02min

3h20min


*

Warsaw


310 km

2h50min


2h34min

0h55min


Source: Google Maps, Deutsche Bahn, Google Flights 

* with stopover

Why Poznań?

6

Business Services in Poznań



Dublin

Alicante 

Paris

London

Warsaw

Rome

Doncaster / Sheffield

Stockholm

Frankfurt

Glasgow

Bristol

Birmingham

Liverpool

Munich

Eindhoven

Luqa

Oslo

Copenhagen

Malmö

Edinburgh

Poznań

Barcelona

Distance from the town Center

6 km

Number of destinations



12

Number of serviced airports:

22

List of airlines



Lufthansa, LOT Polish Airlines,  

Ryanair, SAS Scandinavian  

Airlines, Wizzair

Total number of passengers (2016)

1.7 mln

Number of direct flights weekly 



to selected hubs and flight times

Frankfurt (FRA) – 13 (1h25min)

 

Munich (MUC) – 18 (1h15min)

 

Copenhagen (CPH) – 5 (1h25min) 

Warsaw (WAW) – 24 (0h55min)

Figure 3

Air transportation

Source: ABSL own study based on: www.airport-Poznań.com.pl/en/

Poznań-Ławica Airport



Figure 4

Map of regular passenger  

flight connections from Poznań

Source: www.airport-poznan.com.pl/en/ 

flight-connections/new-destination-map

Why Poznań?



7

Business Services in Poznań



In terms of employment in BPO, SSC, IT and R&D centers, Poznań is in sixth place 

among business services locations in Poland and in thirteenth place in Central 

and Eastern Europe

1

. Since 2014, the city has seen significant growth in the number 



of newly-created services centers. The business services landscape has been formed 

not only by new investments, but also by the development of global companies already 

operating here. Yet there is still room for new centers, and for the development of the 

activities of entities already present in the city. Poznań is well-prepared to become 

a leading business services location in Poland and Central and Eastern Europe, both 

for companies seeking to establish their first center in the region, and for those planning 

to expand by developing new centers. Considering Poznań’s potential, it is highly likely 

that the industry will continue to grow here in the years to come, and thousands of new 

jobs in services centers will be created.

1

 Central and Eastern Europe: Poland, Czechia, Slovakia, Hungary, Romania, Bulgaria



The Poznań business services landscape

8

Business Services in Poznań

The Poznań business

services landscape



Photo: Shutterstock

2

76

The number of BPO, SSC, IT and 

R&D centers in Poznań (Q4 2016) 

providing services in foreign 

languages. There are 62 centers with 

foreign capital, while the remaining 

14 belong to Polish companies.

13,100


The number of people employed 

in services centers in Poznań, 

including 10,600 in companies with 

foreign capital; 10 investors from 

the Fortune Global 500 list; yearly 

double-digit growth in employment 

in the sector.

81%


The share of centers with foreign 

capital in the employment structure 

of the sector.

20%


The average yearly turnover in the 

sector (excluding IT centers).*



 

* Randstad data

IT

The most important category 



of services provided by centers 

in Poznań. IT generates one third 

of employment in the industry 

and appears in the service portfolios 

of 61% of the centers in the area 

analyzed.

19

The number of new business 



services centers established since 

the beginning of 2015.

18,000

Employment in the sector as forecast 



to 2020.

5%

The average annual growth 



in remuneration in the sector (faster 

for persons working in German); 

forecast for 2017: 7%.*

 

* Randstad data

Figure 5

The business services sector in Poznań in numbers

Source: ABSL own study

The business services sector  

in Poznań in numbers

The Poznań business services landscape



9

Business Services in Poznań



The Poznań business services landscape

10

Business Services in Poznań

About the report 

 

The purpose of this ABSL report is to describe in detail the business services sector in Poznań, 



and to discuss selected aspects of the labor market, the office market, and forms of support 

for investors. An important element of the project related to preparing the publication was obtaining 

information on services centers operating in Poznań directly from their representatives. 

A questionnaire was completed by 30 respondents representing services centers employing a total 

of 8,200 persons in Poznań agglomeration, that is, 63% of the total number of sector employees 

in the location analyzed. The information obtained from the questionnaire made it possible 

to perform a statistical analysis of the current activities of the entities involved (by subject). 

The figures given on services centers are for Q4 2016.

In the publication, the industry has been defined broadly to include research & development 

activities. The information provided on the sector is based on an analysis of services centers with 

foreign capital and Polish centers: business processes outsourcing centers (BPO), shared services 

centers (SSC), IT centers, and research & development centers (R&D). Please note that some 

centers serve both a parent company and external clients (the hybrid model of providing services). 

The report, however, does not separate mixed-type BPO/SSC centers, but organizes individual 

entities by basic type (BPO, SSC, IT, R&D) according to the dominant activities in their profile. 

“Contact center” type centers for external clients are categorized as BPO. 

Only export-oriented service centers – in which services are provided in foreign languages, and not 

just in Polish – have been considered in the analysis. The report takes into account centers with 

a headcount of over 25. This does not include companies in the process of creating jobs which have 

an anticipated target headcount of over 25. The criterion does not apply to IT and R&D centers. 

The unit analyzed in the report is the Poznań agglomeration. This means that all descriptions 

concerning Poznań also include business services centers operating in surrounding locations such 

as Sady, Suchy Las, Tarnowo Podgórne and Złotniki.

It is worth noting that, in addition to the centers providing services in foreign languages analyzed 

in this report, there are other entities in Poznań that focus on serving internal and external clients 

within Poland, only in Polish. In such centers, which mainly provide customer services, more than 

2,000 people are employed. Companies running such centers include Enea in its shared services 

center, the outsourcing company Administration Personnel Services, and Bank Zachodni WBK  

in its operations center.

We would like to thank all of the corporate and institutional representatives who gave their time 

to complete the questionnaire or prepared the information used in this publication.


The Poznań business services landscape

11

Business Services in Poznań

ABSL in Poznań

The main goal of the ABSL Chapter in Poznań is to develop a platform for exchanging information among 

its members. In periodic meetings, new developments are presented that help companies become more competitive 

on the Polish and global markets. The meetings concern new trends (such as robotics and automation), creating 

strong organizations through skilful brand building, managing talent, and many other issues important to the sector.

Another important topic touched on during the meetings is that of information presented by Partners from City Hall, 

including on new investments in business services sector in Poznań and on potential forms of cooperation between 

business, science and local authorities.

Members of ABSL Chapter in Poznań are: 

Archer Daniels Midland Shared Services Centre Europe (ADM SSC) 

/

 arvato Polska 



/

 Banach Outsourcing 

/

 

Bridgestone EBS 



/

 Carl Zeiss Shared Services 

/

 Carlsberg Accounting Service Centre 



/

 Century Link 

/

 Ciber 


/

 

Connectis 



/

 DFDS 


/

 Franklin Templeton Investments 

/

 getsix 


/

 GFT 


/

 Grant Thornton 

/

 GSK IT 


/

 Hicron 


/

  

IKEA Business Service Center 



/

 intive 


/

 IT Kontrakt 

/

 Jeronimo Martins 



/

 John Deere 

/

 MAN Accounting Center 



/

 

MARS Financial Services 



/

 McKinsey EMEA Shared Services 

/

 O-I Business Services Centre 



/

 Philips People Services 

/

 Roche Global Information Technology Solutions 



/

 Sii 


/

 Veolia Centrum Usług Wspólnych 

/

 Wavin


In Poznań, there are 76 business services centers 

belonging to investors from 17 countries. Most of them 

are American (20), Polish (14) or German (10). Several 

centers belong to companies from Great Britain (6), 

as well as the Netherlands, France and Denmark 

(4 each).

Business services centers in Poznań employ 

13,100 people. A large majority of those employees 

(81%) work for entities with foreign capital. American 

companies generate 21% of the jobs in the sector, 

German companies 20%, Polish companies 19%, 

British companies 14%, and companies from other 

countries 26%. 

The business services centers operating in Poznań 

comprise: 34 shared services centers (SSCs), 

20 IT centers, 12 research and development (R&D) 

centers, and 10 business process outsourcing (BPO) 

centers. The highest average employment is found 

among the BPO centers – 330 persons. In the SSCs, 

the average employment is 180 persons, and in the IT 

centers – 160. The lowest average employment is seen 

in the research and development centers (30 persons).

It is worth noting that the SSCs dominate 

the employment structure by center type (47%).  

The IT and BPO centers employ 25% of these business 

services center employees each, with the remaining 3% 

in R&D centers.

The average employment level in business services 

centers in Poznań is 173 persons (the median is  

65 persons). It should be added that the 15 largest 

business services centers in Poznań (having more than 

200 employees) generate a total of slightly more than 

2/3 of total employment in the sector.

Considering the companies’ plans for development 

and potential new investments, it can be anticipated 

that employment in the industry will reach 18,000  

by 2020. 


Table 2

Selected business services centers in Poznań

Name of company

Type 

of center

Year of 

establishment

Parent company 

headquarters 

location

Employment 

range

Business profile

arvato Polska

BPO

1994


>1,000

Comprehensive outsourcing services: Customer 

Relationship Management (mainly for the tele-

communications and IT industries), Supply Chain 

Management, Financial Solutions (factoring, 

enforcement and financial BPO – mainly for clients 

from the telecommunications, energy and financial 

industries).

AutoVision

SSC


2016

<100

Competence center within the scope of accountancy 

for Volkswagen AG.

BAE Systems

IT

2012


<100

Applied Business Intelligence – BAE Systems organ-

izational unit. Key areas of activity: Cyber Security, 

Financial Crime, Communications Intelligence 

and Digital Transformation.

Capgemini

R&D

2015


<100

Capgemini Software Solutions Center – a center 

for software development and IT services for global 

and renowned brands from the automotive, financial, 

transportation and media industries.

Carl Zeiss

SSC

2012


100-250

A shared services center dedicated to providing 

financial and accounting services for all ZEISS 

companies in Europe.

Carlsberg Shared Services

SSC


2006

250-500


A shared services center for companies from 

the Carlsberg Group in Europe: F&A, IT, Master Data

Procurement, Logistics, Planning and Financial 

Controlling.

Cognifide

IT

2005



100-250

An operations center: creating technologically 

advanced portals and internet services based 

on content management systems (CMS), including 

for clients of the concern WPP.

DFDS Polska

SSC

2013


100-250

Financial and accounting shared service centre 

for DFDS Group of companies covering 20 European 

countries with specialist areas covering Indirect 

Taxation, Cash Management, Master Data, IT and 

Continuous Improvement.

Duni EFF

SSC / BPO

2005

<100

Financial and accounting services for Duni corpora-

tion and external customers.

EXIDE Technologies

SSC

2012


<100

Financial and accounting services for Exide 

Technologies companies.

Fandom (Wikia)

R&D

2007


<100

A research and development center specializing in the 

development of Open Source MediaWiki software 

and Wiki services.

Franklin Templeton 

Investments

SSC

2007


500-1,000

Activities within the scope of: Customer Operations

Corporate Finance, Sales and Business Support, 

Technology, Project Management, Global Marketing 

Support, as well as Investment Services: Global Trade 

Services, Corporate Actions, Fund Accounting, etc.

GFT Polska

IT

2013



250-500

Creating software for investment banks, including 

market and trading systems, as well as financial risk 

management systems.

Grant Thornton

BPO


1993

<100

Auditing, tax consulting, consulting, outsourcing 

of accounting and payroll.

The Poznań business services landscape




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