Research planning Plan
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Bog'liqResearch planning
Research planning Plan: 1. Market Research 2. Qualitative & Quantitative Research 3. Market Research Methods After choosing a business idea, the next step is to know your market to find out such questions as: 'Why would people buy my product or service rather than those which already exist?' 'How many are they likely to buy?' To answer these and other related questions requires market research. Market research is the collection and analysis of information with a view of improving the business marketing activities. It is an essential part of all businesses not only to assess the business idea, but also for continued development. Qualitative & Quantitative Research Research is often as either being 'qualitative' (how many do?....) and 'quantitative' (Why do they do?...). Qualitative Research This involves the collection of data that is open to interpretation, for example people's opinions. It is useful for investigating people's motives, attitudes, beliefs and intentions. This involves the collection of information that is quantifiable and is therefore not open to interpretation as with qualitative research. It includes data such as sales figures, market share and market size. Quantitative research is the most likely research to be undertaken by small businesses. It can be split into two broad areas: 1 Primary research - This is also known as 'field' research and is commissioned by an organization for a specific purpose. This is usually undertaken because the required information does not already exist in any available format, so the research has to be done from scratch. 2 Secondary research - This is also known as 'desk' research. It consists of data and information that already exists that can be accessed. Market Research Methods The most commonly used methods for collecting primary and secondary data are: As the education system increasingly focuses on teachers and teaching, educators, policy-makers, and researchers need valid and reliable measures that can be used to evaluate individual teachers, provide guidance for improving teaching performance, and support research in ways that advance instruction and classroom dialog and practice. A new generation of classroom evaluation tools has recently been developed to support evaluation of teaching. Live observations tend to be the standard for studies of teaching and teacher evaluations in practice. They have the benefit of the observer being in the teacher`s physical classroom. This is valuable for teacher evaluations because it gives observation scores credibility among teachers. My observation was focused on oral- communication skills and oral-communication assessment. So I observed a professor at International Burch university while having oral-communication class with the upper-intermediate level students, and took some notes. Two hours of observation. It was focused observation method; lesson was Download 109.29 Kb. Do'stlaringiz bilan baham: |
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