Research planning Plan

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Research planning 
Plan: 
1. Market Research 
2. Qualitative & Quantitative Research 
3. Market Research Methods 

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After choosing a business idea, the next step is to know your market to 
find out such questions as: 'Why would people buy my product or service 
rather than those which already exist?' 'How many are they likely to buy?' 
To answer these and other related questions requires market research. 
Market research is the collection and analysis of information with a view of 
improving the business marketing activities. It is an essential part of all 
businesses not only to assess the business idea, but also for continued 
development. 
Qualitative & Quantitative Research 
Research is often as either being 'qualitative' (how many do?....) and 
'quantitative' (Why do they do?...). 
Qualitative Research 
This involves the collection of data that is open to interpretation, for 
example people's opinions. It is useful for investigating people's motives, 
attitudes, beliefs and intentions. 
This involves the collection of information that is quantifiable and is 
therefore not open to interpretation as with qualitative research. It includes 
data such as sales figures, market share and market size. 
Quantitative research is the most likely research to be undertaken by 
small businesses. It can be split into two broad areas: 
1 Primary research - This is also known as 'field' research and is 
commissioned by an organization for a specific purpose. This is usually 
undertaken because the required information does not already exist in any 
available format, so the research has to be done from scratch. 
2 Secondary research - This is also known as 'desk' research. It consists 
of data and information that already exists that can be accessed. 
Market Research Methods 
The most commonly used methods for collecting primary and 

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secondary data are: 
As the education system increasingly focuses on teachers and
teaching, educators, policy-makers, and researchers need valid and reliable 
measures that can be used to evaluate individual teachers, provide guidance
for improving teaching performance, and support research in ways that
advance instruction and classroom dialog and practice. A new 
generation of classroom evaluation tools has recently been developed to 
support evaluation of teaching. Live observations tend to be the standard
for studies of teaching and teacher evaluations in practice. They have the 
benefit of the observer being in the teacher`s physical classroom. This is
valuable for teacher evaluations because it gives observation scores
credibility among teachers. My observation was focused on oral-
communication skills and oral-communication assessment. So I observed a 
professor at International Burch university while having oral-communication 
class with the upper-intermediate level students, and took some notes. Two
hours of observation. It was focused observation method; lesson was