Research shows that there are more words to be learned than can be directly taught in even the most ambitious program of vocabulary instruction

analogous color scheme
Colors adjacent on the color wheel; used in a presentation aid to suggest both differences and close relationships among the components represented.
analogy
A connection established between two otherwise dissimilar ideas or things.
animation
The way objects enter and/or exit a PowerPoint slide.
antithesis
A language technique that combines opposing elements in the same sentence or adjoining sentences.
appreciative listening
Listening for pleasure or enjoyment.
appreciative phase
Phase of listening in which we enjoy the beauty of messages, responding to such factors as the simplicity, balance, and proportion of speeches and the eloquence of their language.
arguments
Arrangements of proofs designed to answer key questions that arise in persuasive designs.
articulation
The physical production of particular speech sounds.
assimilation
The tendency of listeners to interpret the positions of a speaker with whom they agree as closer to their own views than they actually are.
atlas
A book of maps.
attitude
A frame of mind in favor of or opposed to a person, policy, belief, institution, topic, etc.
audience-centeredness
Keeping the audience foremost in mind at every step of speech preparation and presentation.
audience demographics
Observable characteristics of listeners, including age, gender, educational level, group affiliations, and sociocultural backgrounds, that the speaker considers when adapting to an audience.
audience dynamics
The motivations, attitudes, beliefs, and values that influence the behavior of listeners.
autocratic leader
A leader who makes decisions without consultation, issues orders or gives direction, and controls the members of the group through the use of rewards or punishments.