Samarkand branch of the Tashkent University of information technologies named after Muhammad al-Khwarizmi group: kafs 22-05 Student: Mavlyanov Abror self-study work Purpose of websites what is the purpose of a website?

The Purpose of Blogs

The purpose of a blog is to provide a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs can be started up very easily online using a number of free services, such as wordpress.com. There are many personal and professional blogs out there that are entertaining to read and which give a very personal insight into a person’s life. Blogs can be for entertainment purposes or used as an online journal or used by companies to keep their customers abreast of what is going on. The hallmark of a blog is that it’s very easy for an untrained person to maintain with little to no technical knowledge.

The Purpose of Social Media Websites

The purpose of social media websites are to make it very easy to share and connect with friends, family, co-workers, acquaintances and even strangers. Social media websites make quick and easy work out of building up a network of connections so as to keep in touch, share daily experiences, photos, interests, preferences, etc. Social networks can be used for both personal and commercial purposes. Businesses use social networks to build direct connections with their customers which allows them to get feedback on their products and services and allows them to learn more about what their customers really need and want.

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Website Purpose

What is the purpose of a website? I’ve had the good fortune of working with many different clients across a wide range of industries. A question I often get from prospective clients who submit a website a website design RFP is, ‘Have you ever done a website in XYZ industry’?
Many times I have, but even when I haven’t, it doesn’t matter. Here’s why.

What is a website?

A website is not really about the thing that you’re selling or the information you are presenting.
Nor is it about you or your company.
A website is about your prospect and their needs. And communicating in a clear, specific and persuasive manner to their needs.

Creating a Website For Your Business

Here’s how I think of a website. There is a specific person with a specific problem looking to fill a specific need.
They came from somewhere, (be it Google, Yelp, referral, etc.). And they are looking for something (trying to solve a certain problem). Finally, there is a next step they want to take (fixing the problem they have, gathering more information, evaluate different options, etc…).
Here is the challenge when it comes to redesigning a website. First, you need to recognize that there is more than one type of person coming to the site. Second that each person comes with different needs, looking to solve different problems.
The goal then is identifying who are the different user types who are coming to your website. Then to identify what specifically are the problems they are trying to solve. And then to make sure each user’s needs are clearly displayed in a visually compelling manner (people don’t like to read these days).

Designing a Company Website

There are three main visitor types who come to my website:

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  Head of Marketing – Here is one type of person I get quite often. They just recently started working with a new company, and they are now in charge of their marketing. They typically hate the company’s existing website and recommend a website redesign, which ends up being their first project. That is when they contact me. Concerns for these users are making sure the site can drive traffic, increase leads and that the site is mobile responsive.
  
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  Website Admin – Another user type we get is the current admin of a company’s website. They generally can’t stand working with a website’s out of date technology. Or they are pulling their hair out because they have to pay their current design firm a steep hourly fee just to make simple edits on the site. Concerns for these users have a site that is easy to update and edit without having to know how to code.
  
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  Business Owner – The last main user type to visit our site are the business owners themselves. The owner’s concerns can range from the cost of paying for a professional design to the impact a new website will have on sales and generating future revenue.
  
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  As you can see each user’s needs are quite different from the other’s, with the challenge being to make sure they are all catered to within the website’s design.
  
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  So let’s go back to the new lead working within industry XYZ asking if we’ve done a site for that industry before. Here’s why it doesn’t matter.
  

• How to Create a Website For Your Business

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  The truth is that we as a design firm will never know as much about a customer’s business as the customer does.
  
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  The good news is we don’t have to.
  
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  What we do instead is work with our customers to identify the major user types visiting the site, clarify what their needs are and make sure the site’s structure and design speak to those needs.
  
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  You might be asking yourself, “Hey! I thought you were a ‘web designer, but you haven’t spoken much about design. Why is that?”
  
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  You might be familiar with the saying “Form follows function.”
  
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  Well, when it comes to website design “Design follows content structure.”
  
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  The design is just a way to facilitate consumption and interaction with the content.
  
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  So whether you need help with technology web design or construction website design, it’s all the same process.
  
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  The content is there to meet the visitor’s needs and most of all…
  

• Compel the visitor to take action!

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  That is the real purpose of a website: To get a visitor, a stranger, someone who doesn’t know about you and your business to take the next step.
  
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  We work with a lot of companies in the service industry, so typically the action we want visitors to take is to fill out a contact form. Getting the visitor to contact you is the name of the game. Otherwise, what’s the point in having a great looking site if it doesn’t generate new business for you?
  
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