SaqarTvelos teqnikuri universiteti mecnierebis departamenti
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bazarze xdeba adamianis SromiTi saqmianobis sxvadasxvagvari Sedegebis realizacia. eseni ara marto materialur-nivTobrivi formis produqtebia, aramed SemoqmedebiTi, inteleqtualuri saqmianobis Sedegebi da momsaxurebis farTo wrecaa, rac gadaqceulia yidva-gayidvis obieqti. naSromSi ganxilulia momsaxurebis ganmasxvavebeli maxasiaTeblebi: Sromis Sedegis xeliT SeugrZnobloba, ganuyofadoba, Senaxvisa da transportirebis SeuZlebloba. momsaxurebis klasifikacia efuZneba sxvadasxva kriteriumebs, rogoricaa mosmaxurebis warmoebis xasiaTi, klientis yofnis saWiroeba momsaxurebis adgilze, mwarmoeblis da momxmareblis motivaciebi, dargobrivi da asortimetuli modgoma, rac unda gaiTvaliswinon momsaxurebis sawarmoebma saqmianobaSi. 35.
saqarTvelos gaaCia sakmarisi potenciali gadaWras mis winaSe arsebuli rTuli socialurekonomikuri problemebi. upirveles yovlisa, mTavaria arsebuli SesaZleblobebis gonivruli gamoyeneba da eqsportze orientirebuli warmoebis xelSewyoba. rodesac qveynis saeqsporto potencialis gazrdasa da mis gamoyenebaze vsaubrobT, usaTuod unda vizrunoT saeqsporto produqciis xarisxis amaRlebazec. Tu nawarmi Tanamedrove moTxovnebsa da standartebs ver daakmayofilebs, igi saerTaSoriso bazarze Tavis adgils ver daimkvidrebs. Tavis mxriv, evrokavSirs erT-erTi wamyvani pozicia uWiravs msoflio ekonomikur sivrceSi, radgan sasoflo-sameurneo produqciis umsxvilesi eqsportior- importioria. misi dRevandeli agraruli politika erTgvari etalonia gaerTianebis arawevri qveynebisaTvis, romlis gaTvaliswineba Cvens qveyanas 508
sasargeblod waadgeba. 36. Tanamedrove pirobebSi efeqtian marketingad momxmarebelze orientireuli saqmianoba iTvleba, momxmarebelze orientacia ki, maTi survilebis, Sexedulebebis, saqonlis mimarT damokidebulebis Seswavlis safuZvelzea SesaZlebeli. qarTuli produqciis mTavari problema misi siZvirea. magaliTad, evropaSi qarTuli Rvinis gatana, transportirebis xarjebsa da iq arsebul maRal gadasaxadebTan erTad produqcias konkurentuunaros xdis. zogadad, unda iTqvas, rom Rvinis eqsportis zrda, axali bazris gaxsnis garda, ganpirobebuli iyo qveyanaSi am dargSi warmoebis zrdiTac. axali sawarmoo SesaZleblobebis gaCena mniSvnelovania im fonzec, rom saqarTvelos, ruseTis bazris garda, asaTvisebeli aqvs imave belorusis saeqsporto kvotebic; saqarTvelos arc evrokavSiris bazari aqvs aTvisebuli. amis mizezia evrostandartebisa da sertificirebis moTxovnebis dakmayofilebis sirTule. Tu gaviTvaliswinebT im perspeqtivebs, rasac saqarTvelos Rrma da yovlismomcveli savaWro sivrcis Sesaxeb SeTanxmeba moutans, qarTul Rvinos evrokavSiris bazarze axali perspeqtivebi exsneba. 37. statiaSi gamoTqmulia mosazreba, rom axali ekonomikis epoqaSi konkurentuli upiratesobebis miRweva SesaZlebelia mxolod codnisa da codnis menejmentis axali perspeqtivebisa da koncefciebis miRebis safuZvelze. dRes biznesis warmateba mniSvnelovnad aris damokidebuli kompaniis faseulobis amaRlebaze, momxmareblebisaTvis faseulobebis amaRlebasa da TanamSromlebisaTvis faseulobis amaRlebaze. avtorebi Tvlian, rom Tanamedrove pirobebSi konkurentuli upiratesobis miRwevisaTvis sasicocxlod aucilebelia inovaciuri politikis SemuSaveba, ganaTlebaSi didi investiciebis ganxorcieleba, inovaciuri da teqnologiuri kompetenciebis Seqmna, aseve ekonomikisa da instituciuri reJimis stimulireba. 38. bolo wlebis manZilze aqtiurad ganviTarda sainformacio sazogadoeba da misi komponentebi: codnis ekonomika, e-commerce, eleqtronuli jandacva, eleqtronuli mTavroba, eleqtronuli swavleba. ganviTarebul qveynebSi, arsebobs mTeli rigi Wkviani sferoebi: smart biznesi, Wkviani medicina da Wkviani energia. dRes Cven vsaubrobT axali sazogadoebis ganviTarebasa da axali paradigmebis gamoCenaze. internetisa da sainformacio - sakomunikacio teqnologiebis ganviTarebas aqvs ormagi, rogorc ekonomikuri da socialuri Sedegebi. Sedegebi Zalian mniSvnelovania am procesSi sazogadoebrivi cxovrebis informatizaciisaTvis. migvaCnia, rom siCqare saqarTveloSi am procesebis danergvis siswrafe dakavSirebulia xelisuflebis, ganaTlebis sistemisa da mTeli sazogadoebis koordinirebul gadawyvetilebebze. 39.
statiaSi ganxilulia eleqtronuli komunikaciis ganviTarebis sakiTxebi saqarTveloSi. dasaxulia RonisZiebaTa kompleqsi, rac xels Seuwyobs Cvens
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qveyanaSi eleqtronuli komunikaciebiT momsaxurebis gaumjobesebas. 40. statiaSi saubaria, rom qveynis ekonomikaze turizms sasikeTo gavlena mxolod maSin eqneba, roca igi kompleqsurad da yovelmxriv viTardeba da am qveynis mizani araa misi ekonomikis gadaqceva momsaxurebis ekonomikad. turizmis efeqtianobas imTaviTve ganapirobebs misi ganviTareba qveynis mTeli socialur-ekonomikuri kompleqsis, yvela dargis paralelurad da maTTan მჭიდრო kavSirSi. saqarTveloSi turizmis ganviTarebis saerTo ekonomikuri mizani aris am seqtoridan miRebuli Semosavlebis zrda, rac xels Seuwyobs qveynis mosaxleobis keTildReobis amaRlebas maTi dasaqmebisa da Semosavlebis zrdis meSveobiT. am miznis miRweva SesaZlebelia mxolod turistebis ricxovnobisa da maT mier saqarTvelos teritoriaze gaweuli danaxarjebis zrdiT. ara-erT qarTvel avtors saamisod
Zalian perspeqtiulad esaxeba CvenSi agroturizmis ganviTareba.Amisi dadebiTi socialuri elementia soflis adgilobrivi mosaxleobis dasaqmeba turistuli momsaxurebis sferoSi. 41.
statiaSi aRniSnulia, rom Tanamedrove pirobebSi ekonomikuri ganviTarebis modelis Zieba, gansakuTrebiT aqtualuri, 2008 wlis krizisis Semdeg gaxda. am problemas uamravi naSromi mieZRvna, magram samwuxarod raime radikaluri mosazreba jer-jerobiT cnobili ar aris. arsebuli globaluri krizisi msoflio finansuri sistemis radikaluri reformis aucileblobis naTeli dadasturebaa. ganxilulia ekonomikur SexedulebaTa da koncefciaTa aRmocenebis pirobebi da mizezebi, kavSiri msoflio ekonomikur krizisebTan. naCvenebia ekonomikuri Teoriis ganviTarebis daaxloebiT 40-wliani cikluroba XIX saukunis dasasrulidan dRemde. aRniSnulia, rom informaciuli epoqis Tanamedrove etapze ganviTarebis axal ciklur fazaze gadasvlis realobis winaSe vdgavarT da Tanamedrove ekonomikuri Teoria axali samecniero revoluciis zRvarzea. msoflio ekonomikuri krizisi grZeldeba. misi daZlevis receptebis umetesoba teqnologiuri inovaciebisa da e.w ,,mkacri politikis“ farglebSi Tavsdeba da iSviaTad asaxavs am or mimarTulebas Soris bunebrivad arsebul winaaRmdegobebs. 42.
naSromSi saubaria Tanamedrove samyaroSi teqnologiuri progresis mniSvnelobaze, misi ganviTarebis dadebiT da uayofiT mxareebze. warmodgenilia avtoris mier Catarebuli kvlevis Sedegebi, romlebic teqnologiuri progresis av–kargianobis Sesaxeb sazogadoebis garkveuli nawilis mosazrebas warmoaCens. erTmaneTTanaa dakavSirebuli teqnologiuri progresi da ekonomika. gakeTebulia daskvna, rom Tanamedrove teqnologiebis gamoyenebis gareSe SeuZlebelia xarisxiani, bazarze moTxovnadi, konkurentunariani saqonlis da momsaxurebis warmoeba, zogadad ekonomikis ganviTareba. 43.
statiaSi saubaria ,,Tavisufali industriuli zonis“ arssa da Taviseburebebze, misi Seqmnis miznebze, upiratesobebsa da naklovanebebze. aseve, im saxelmwifo SeRavaTebsa da upiratesobebze, romlebic uwesdebaT da sargebloben masSi moqmedi komerciuli sawarmoebi da subieqtebi. dajgufebulia is ZiriTadi pirobebi, romlebic axdenen pirdapiri ucxouri investiciis waxalisebas da saubaria mis mniSvnelobaze Tiz-ebisaTvis. naSromSi moyvanilia arsebuli ..Tavisufali ekonomikuri zonebis“ magaliTebi da saubaria im qveynebze, 510
romlebSic warmatebiT Tu warumateblad funqcionirebs igi. daskvnis saxiT warmodgenilia, rom wminda ekonomikuri TvalsazrisiT Tiz-ebi saqarTveloSi (miTumetes 5 zonis Seqmna) did ekonomikur sargebels ver mogvcems. msgavsi zonebis SeqmniT Cven vaferxebT konkurencias. 44.
statiaSi aRniSnulia, rom istoriuli meTodi is meTodia, romelic eyrdnoba spontanurad da qaosurad ganviTarebuli raime procesebis Seswavlas maTi qronologiuri TanmimdevrobiT. istoriuli meTodi ikvlevs da swavlobs istoriul faqtebs. istoriuli faqtia istoriuli realobis nebismieri movlena, romelsac uSualod an gaSualebulad akvirdeba da aregistrirebs istoriuli Semecnebis subieqti. ekonomikur mecnierebaSi istoriul meTods ori mimarTulebiT iyeneben - rogorc ekonomikuri institutebis istoriis kvlevis meTods da rogorc ekonomikuri codnis dagrovebis istoriis kvlevis meTods. SegviZlia ekonomikuri mecnierebis mimarT istoriuli meTodis xuT ZiriTad funqciazec mivuTiToT: a) sainformacio (informaciuli); b) instrumentuli; g) refleqsuri; d) kritikuli; e) winaswarmetyveluri. ekonomikuri istoria axali ekonomikuri istoriis skolis saxiT eyrdnoba mis mierve SemuSavebul gansakuTrebul meTods - kliometrias. kliometria aris ekonomikur istoriasa da ekonomikur moZRvrebaTa istoriaSi Sesrulebuli yvela kvlevis erToblioba, romelSic aqtiurad iyeneben statistikur da raodenobriv meTodebs. 45.
statiaSi aRniSnulia, rom Sedareba erT-erTi yvelaze ufro universaluri da imavdroulad efeqtiani logikur-SemecnebiTi xerxia. aSkaraa, rom es mtkiceba unda vrceldebodes ekonomikuri fenomenebis kvlevis meTodologiazec. istoriuli skolis meTodologia, principSi, ugulvebelyofs istoriul codnaze Teoriuli codnis prioritets da ukumodeliT cvlis mas: „Tavisi mniSvnelobiT istoriuli codna an aRemateba Teoriuls, an, ukidures SemTxvevaSi, misi Tanabaria“ SegviZlia visaubroT ekonomikur mecnierebaSi ramdenime istoriuli skolis arsebobaze. maTgan yvelaze ufro mniSvnelovania XIX s. meore naxevrisa da XX s. pirveli mesamedis germanul istoriul skolasa da „axali ekonomikuri istori“-is skolaze. misi yvelaze gamoCenili warmomadgenlebi arian amerikeli mecnierebi, nobelis 1993 w. premiis laureatebi duglas norti da r. fogeli, aseve r. tomasi. 46. statiaSi ganixileba auditis marTvis procesSi sxvadasxva resursebis dagegmvisas gantis grafikis gamoyenebis upiratesobebi. dasmuli amocanis warmatebiT gadawyvetis umniSvnelovanes pirobas auditis procesis ganxorcielebis vadis Sekveca warmoadgens, risTvisac aucilebelia droiTi parametrebis gamoTvla da mimdinare samuSaoebisaTvis saWiro adamianuri resursebis gansazRvra, sasurveli efeqtis minimaluri finansuri danaxarjebiT miRwevisaTvis. statiaSi detalurad aris gaanalizebuli gantis grafikis agebis etapebi da dagegmili grafikis Sesrulebis procesSi resursebis ganawilebis variantebi. 47. statiaSi warmodgenilia modeli, romelic sagrZnoblad cvlis gadawyvetilebaTa miRebis efeqturobas ekonomikuri aqtivobis yvela 511
(momxmareblis, firmis, qveynis) doneze. modeli dakavSirebulia mniSvnelovani informaciis Segrovebis menejmentis struqturebTan da moicavs gadawyvetilebaTa miRebis procesis konceptualur, saklasifikacio, administraciul da teqnikur sakiTxebs. 48. statiaSi warmodgenilia leontievis ”Input-Output” kompiuteruli modeli, romelic warmatebiT SeiZleba iqnes gamoyenebuli rogorc saswavlo procesSi, ise praqtikul amocanebSi 49. statiaSi: “saqarTveloSi ekonomikuri zrdis Taviseburebani 2013 wels” gaanalizebulia 2013 wels realuri mTliani Sida produqtis mkveTri Semcirebis mizezebi da masTan dakavSirebuli problemebi. ekonomikuri zrdis tempis Semcirebis ZiriTad mizezebad miCneulia: a) gardamavali periodiT ganpirobebuli struqturuli cvlilebebi; b) nomenklaturuli biznes–monopoliebis arseboba; g) axali xelisuflebis mier SeTavazebul TamaSis wesebTan nomenklaturuli biznesseqtoris swrafi adaptirebis uunaroba; d) fulis deficiti da amiT gamowveuli deflacia; e) wina wlebSi msesxeblebis mimarT kreditorebis mier ganxorcielebuli mZarcveluri politikis Sedegad, mosaxleobaSi uaryofiTi ganwyoba–emociebis Camoyalibeba sabanko-safinanso seqtoris mimarT, ramac ganapiroba kreditebze moTxovnis Semcireba. Sesabamisad, Semcirda erToblivi moTxovnac. v) finansTa saministrosa da saqarTvelos erovnuli bankis arakoordinirebuli saqmianoba. statiaSi dasabuTebulia, rom mosaxleobis cxovrebis donis cvlilebis Sesaxeb zusti Sefasebis gansaxorcieleblad, aucilebelia, ekonomikuri zrdis maCvenebelTan SedarebiT, upiratesoba mieniWos ekonomikuri saqmianobis ufro vrcel da kompleqsur maxasiaTebls, kerZod ki, ekonomikuri ganviTarebis dones. Sesabamisad, dasabuTebulia, rom ekonomikuri zrdis WeSmariti faseuloba ganisazRvreba ara TavisTavad ekonomikuri zrdis tempis sididiT, aramed imiT, Tu ramdenad uzrunvelyofs igi: sazogadoebis yvela fenis keTildReobis donis gaumjobesebas da siRaribis donis Semcirebas, socialuri dacvis sistemis efeqtianobis amaRlebas, adamianuri kapitalis ganviTarebas, progresuli instituciur–struqturuli cvlilebebis daCqarebas da a. S. 50.
statiaSi: “saqarTvelos ekonomikuri ganviTarebis Taviseburebani da prioritetebi” gaanalizebulia postsocialistur gardamaval periodSi saqarTvelos ekonomikis ganviTarebisTvis damaxasiaTebeli negatiur-pozitiuri procesebi da maTi Sedegebi. dasabuTebulia, rom sistemuri ekonomikuri krizisis
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Camoyalibeba-gaxangrZlivebaSi arsebiTi roli Seasrula araekonomikurma mizezebma. Q statiaSi aseve gansazRvrulia qveynis ekonomikuri ganviTarebis Semdegi prioritetebi: a) samewarmeo saqmianobis Tavisuflebis uzrunvelyofa, sakuTrebis uflebis realuri garantiebis Seqmna da kerZo sakuTrebis legitimurobis xarisxis amaRleba;N b) mcire mewarmeobis waxaliseba. am mizniT mcire sawarmoTaTvis mogebis gadasaxadis ganakveTis Semcireba 8–10%–is farglebSi; g) mogebis gadasaxadis gauqmeba da mis nacvlad dividendebis saxiT gacemul Semosavlebze erTiani 20%–iani sagadasaxado ganakveTis SemoReba - dReisTvis arsebuli 5%–iani ganakveTis nacvlad; d) adgilobrivi danazogebis formirebis waxaliseba. am mizniT, saSemosavlo gadasaxadis gadaxdisagan, xelfasis saxiT daricxuli Tanxis im nawilis ganTavisufleba, romelic danazogis saxiT minimum erTi wlis vadiT ganTavsdeba komerciul bankebSi; e) sabiujeto saxsrebis xarjze specialuri fondis Seqmna, romlis ZiriTadi funqcia iqneba: mcire da saSualo biznesis sferoSi dasaqmebuli mewarmeebis (mcire biznesisa da mcire sawarmoebis) samewarmeo riskebis mTliani an nawilobrivi dazRveva da a. S. 51.
statiaSi: “institutebi da ekonomikuri ganviTareba”, ganxilulia ekonomikuri da politikuri institutebis roli ekonomikur ganviTarebaSi. saqarTvelos uaxloesi istoriis magaliTze dasabuTebulia, rom elitis sasargeblod formirebuli eskluziuri institutebi xels uSlis sazogadoebis farTo fenebis aqtiurobas, maTi niWisa da unaris gamovlena–gamoyenebas, Sesabamisad axSobs maT aqtiurobas investiciebis, inovaciebisa da socialuri moRvaweobis sxva sferoebSi, rac aferxebs qveynis grZelvadian ekonomikur ganviTarebas. 52.
lizingi, rogorc inovaciuri menejmentis koordinaciiis mniSvnelovani faqtori lizingis ganviTareba ganixileba rogorc mcire inovaciur biznesis subieqtebis mxardaWeris erT-erTi umniSvnelovanesi Semadgeneli nawili sxva formebTan SedarebiT, yuradRebas moiTxovs lizingis saqmianobis mniSvneloba, lizingis mowyobilobebis da teqnikis miwodebis dafinansebis upiratesoba, lizingis biznesis stuqtura, misi samarTlebrivi reglamentacia. saerTaSoriso statistikiT, im qveynebSi, sadac lizingis seqtori warma- tebulad funqcionirebs, umuSevrobis done sakmaod dabalia, aseve gamarTuli salizingo sistema mcire da saSualo biznesis warmatebul saqmianobis sawindaria. 513
53. mcire biznesis ganviTarebis strategia da saxelmwifo regulireba Tanamedrove sabazro sistema metad rTuli da mravalmxrivi ekonomikuri organizmia. igi warmogvidgeba gavcliT urTierTobebze damyarebul sameurneo urTierTobaTa erTobliobad, romelic gamoxatavs Tavisufali biznesis ekonomikis arssa da bunebas. mcire biznesi iZens xarisxobrivad axal rols da xdeba erT-erT umniSvnelovanes sarealizamcire biznesi iZens xarisxobrivad axal rols da xdeba erT-erT umniSvnelovanes sarealizacio formad Tanamedrove samecniero- teqnikuri evoluciis etapze. 54.
inovaciebi Tanamedrove biznesSi mcire biznesi ganviTarebuli qveynebis meurneobis erT-erTi ganuyofeli da dinamiurad ganviTarebuli nawilia, romelic Tavisi gansakuTrebuli adgilis gamo, arsebiT rols asrulebs qveynis ara marto socialur-ekonomikur, aramed sazogadoebriv-politikur cxovrebaSic. inovaciuri saqmianobis erTerTi mniSvnelovani mimarTulebaa biznes– inkubacia. igi miznobrivi servisebisa da resursebis kompleqsis miwodebiT aCqarebs damwyebi da perspeqtiuli kompaniebis warmatebul ganviTarebas. saqarTvelos ekonomikis dinamiuri zrdisaTvis, sasicocxlod mniSvnelovania warmoebis tradiciuli faqtorebis kvaldakval, inovaciebze orientirebuli ekonomikuri iniciativebis waxaliseba da amisaTvis qveynis SedarebiTi upiratesobis optimaluri gamoyeneba. 55.
ekonomikuri zrdis arsebuli modelebis analizis safuZvelze, dasmulia amocana saqarTvelosaTvis specialuri modelis SemuSavebisaTvis. gansazRvrulia ganviTarebis mocemul etapze saqarTvelos kulturul- istoriuli Taviseburebebidan gamomdinare ekonomikuri integraciis mimarTulebebi da meqanizmi. 56.
Tanamedrove msoflioSi mimdinare procesebidan gamomdinare, globalizacia da erovnuli ekonomikis mdgradi da usafrTxo ganviTareba erT-erTi aqtualuri da problematuri sakiTxia. globalizaciis mimarT mecnierebasa da praqtikaSi erTmaneTisagan gansxvavebuli midgomebi arsebobs. globalizaciis procesebis gaRrmavebam gamoiwvia saxelmwifoTa usafrTxoebis, kerZod, ekonomikuri usafrTxoebisa da mdgradi ganviTarebis problemebis Seswavla - analizisa da ganzogadebis aucielebloba. 57.
imisaTvis, rom qveynis ekonomika ganviTardes, Tanamedrove moTxovnebis Sesabamisad aucilebelia wavides inovaciuri ganviTarebis gziT. amisaTvis ki, saWiroa pirvel rigSi ekonomikis saxelmwifo regulirebis moqnili meqanizmebis Camoyalibeba. saxelmwiforegulirebamundaganaxorcielosoriZiriTadifunqcia: indikatoruli 514
da mastimulirebeli, romelTacsruliadgansazRvruliroliakisriaTinovaciuriganviTarebiscalkeule tapebze. pirveliemsaxurebainovaciuriganviTarebisstrategiuli da taqtikurigegmebisformirebas, xolomeoreinovaciuripolitikisrealizaciassiaxleTaSeqmnis, danergvis, warmoebis da moxmarebisyvelastadiaze. 58.
statiaSi aRniSnulia, rom sasaqonlo niSnis warmoSoba dakavSirebulia inglisur sityva ,,brendTan~, romelic damRas niSnavs. saqarTvelos kanonmdeblobas saqonlo niSans ganmartavs, rogorc simbolos an simboloT aerTobliobas, romelic gamoisaxeba grafikulad da ganasxvavebs erTi firmis saqonels da momsaxurebas meore firmis saqonlisa da momsaxurebisagan. Sasaqonlo niSnis dacva xorcieldeba niSnis mflobelis mier gansakuTrebuli uflebis mopovebis safuZvelze. saqarTvelos sapatento kanonis Sesabamisad, patenti warmoadgens patentis mflobelis saxelze gacemul dokuments, romelic adasturebs misi gacemis momentisaTvis patentis mflobelis gansakuTrebul uflebas. Patentis dacva gulisxmobs, rom gamogonebis gamoyeneba distribucia an gayidvaa krZalulia patentis mflobelis nebarTvis gareSe. 59.
HstatiaSi xazgasmulia turizmis, rogorc msoflio industriis Sesaxeb da aRniSnulia, rom ganviTarebis swrafi tempebis gamoigi miCneulia aswleulis ekonomikur fenomenad. Aqve miTiTebulia, rom turizmi miCneulia rogorc savaluto Semosavlebis wyaro da saerTaSoriso kontaqtebis gafarToebis forma. Motanilia monacemebi saerTaSoriso turizmis masStabebis Sesaxeb Tanamedrove periodSi da aRniSnulia, rom amerikis SeerTebul StatebSi orjer meti turisti modis erT sul mosaxleze, vidre ruseTSi. xazgasmulia, rom gansakuTrebiT mniSvnelovania mWidro kavSiris arseboba turiznis ganviTarebis tendenciebsa da saerTo ekonomikur, teqnikur da socialur miRwevebs Soris. 60.
statiaSi xazgasmulia, rom realobisiliaseulisuraTis, masSiwarmodgenili cxovrebis av-kargis, romlis rigi elementebi SeiniSneba dResac, pozitiuri elementebisgaZlierebiT da negatiuris gaqrobis Sedegadaa SesaZlebeli im sasurveli modelis ZiriTadi Strixebis warmosaxva, romelic Seesabameba adamianTa ideebs, cxovrebis iseT mowyobas, romelzec ocnebobdnen Taobebi. H61. saq. Tanamedrove ekonomikuri mdgomareoba xasiaTdeba sawarmoo investirebisaTvis da ekonomikis modernizaciisaTvis aucilebeli resursebis mwvave deficitiT. Amitom qveynis ekonomikis efeqtiani funqcionerebisa da ganviTarebisaTvis erT-erT mniSvnelovan pirobas pirdapiri ucxouri investiciebis mozidva warmoadgens. investiciebis mozidvis problemis aqtualuroba kidev ufro Zlierdeba sabazro urTierTobaTa formirebis pirobebSi, vinaidan investiciebis dabandebis efeqtianobaze didad aris damokidebuli am qveyanaSisocialur- ekonomikuriprogresi mosaxleobiskeTildReobis amaRleba.
62. msoflio ekonomikis ganviTarebis globalizaciisa da sazogadoebis 515
informacizaciis procesebi, sameurneo subieqtebs mkacr moTxovnebs uyenebs biznes-dagegmisa da gadawyvetilebebis miRebis procesSi, romelTa gaTvaliswinebac warmoadgens efeqturi da stabiluri biznes-saqmianobiserT-erT winapirobas. biznesis marTvisa da dagegmis sakiTxebSi mogebis dagegmas, mogebidan miRebuli fuladi nakadebis gonivrul gamoyenebas udidesi mniSvneloba aqvs nebismieri firmis efeqtiani funqcionirebisaTvis, radgan mxolod fuladi nakadebis moZraobis swori politikisSemuSavebiTa da praqtikaSi realizaciiTaa SesaZlebeli iseTi optimaluri gadawyvetilebebis miReba romelic met Semosavals mogvcems da konkurentunarians gaxdis. sawarmos mogeba da misi sidide mniSvnelovnad aris damokidebuli warmoebis moculobis zrdaze, SromiTi da fulad-materialuri danaxarjebis minimizaciis pirobebSi. 63. warmoebis msgavsad mocmulia mecnierul-teqnikuri codnis kvlavwarmoebis sami formis originaluri deaxasiaTeba, rac ekonomikur TeoriaSi erT-erT siaxles warmoadgens. 64. aRniSnulia, rom mcire biznesSi, gansakuTrebiT ganviTarebis sawyis stadiaSi kerZo kapitalis investirebis yvelaze cnobili da mniSvnelovani wyaroa
venCuruli kapitali da e.w. „biznes-angelozebi“. „venCuruli“ kapitalis investireba xdeba maRali riskis donian saqmeebSi (saerTo sabazrosTan SedarebiT) da misi warmatebiT realizaciis SemTxvevaSi am kapitals misi mflobelisaTvis moaqvs ufro maRali mogeba. venCuruli biznesi saWiroebs did codnas, did fulsa da did garjas, magram warmatebis SemTxvevaSi igi uzarmazari mogebis momtani „oqros ZarRvia“ da Tavisi momgebianobiTa da riskianobiT ar CamorCeba navTobiT, iaraRebiTa da narkotikebiT vaWrobas. 65. mocemulia teqnikis moraluri moZvelebis,aseve moralurad moZvelebuli teqnikis ganaxlebis sami formis axleburi mecnieruli xedva, aseve warmoebis msgavsad mecnierul-teqnikuri codnis kvlavwarmoebis sami formis originaluri daxasiaTeba ,rac ekonomikur TeoriaSi erT-erTi siaxlea. 66. gakeTebulia daskvna, rom konkretul regionSi saxelmwifo politika SeiZleba Camoyalibdes turistuli kompaniis ekonomikuri rentabelobis uzrunvelyofis moTxovnebidan da xelsayreli socialur – ekonomikuri situaciidan gamomdinare turizmis SesaZlebeli monawileobiT saerTaSoriso gacvlebSi, cxovrebis donis da xarisxis amaRlebiT adamianis moTxovnilebaTa sruli dakmayofilebisaTvis. amitom, Tanamedrove turizmis bevri problema SeiZleba dadebiTad gadawydes, Tu gaTvaliswinebuli iqneba reformebis saxelmwifo politika farTo konteqstSi. 67. aRniSnulia , rom internacionalizaciis da globalizaciis procesebs ar SeuZlia migviyvanos msoflio meurneobis centraluri da periferiuli zonebis dayofis likvidaciamde. isini aRmocendebian da funqcionireben axal doneze saerTaSoriso Sromis danawilebis procesebis ganviTarebis safuZvelze. zustad am procesebis qveS narCundeba msoflio meurneobis garkveuli nawilebi, romlebic aris sxvadasxva ganviTarebis safuZvelze da asrulebs sxvadasxva funqciebs globalur, kontinentalur, lokalur doneze.
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68. გაკეთებულია daskvna: universitetis yvela kaTedram erovnul enaze unda Seadginos studentebisTvis saxelmZRvaneloebi amerikeli, evropeli da sxva qveynebis cnobili profesorebis wignebis gamoyenebiT da bolo unda moeRos Tbilisis saxelmwifo universitetSi _ saqarTvelos umaRlesi ganaTlebisa da mecnierebis flagmanSi ucxoeli avtorebis wignebis saxelmZRvaneloebad gamocxadebas (aRiarebas). biznesis, marketingisa da menejmentis kaTedrebze aseTi saxelmZRvaneloebis Sedgenamde Cven vTavazobT oTx saxelmZRvanelos (g. SublaZe da sxv. biznesis safuZvlebi, 2010; g. SublaZis red. marketingis safuZvlebi, 2009; g. SublaZe da sxv. menejmentis safuZvlebi, 2008/11; marketingis menejmenti, 2014), romlebic internetSia ganTavsebuli) saTanado ganxilvis safuZvelze. 69.
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