Select one topic by the journal sequence, and prepare a presentation (Ppt form)

Select one topic by the journal sequence, and prepare a presentation (Ppt form).

1. 
   Basic concepts and functions of marketing.
   
2. 
   The concept of the surrounding marketing environment.
   
3. 
   The main marketing factors controlled by the management of the enterprise.
   
4. 
   Factors of the internal environment controlled by marketing.
   
5. 
   The main factors of the external environment of the enterprise, ways to study them.
   
6. 
   Characteristics of the marketing research process at the enterprise.
   
7. 
   Types of marketing information, their advantages and disadvantages. Marketing information system.
   
8. 
   The main methods of collecting primary information.
   
9. 
   The concept, criteria and strategies of market segmentation.
   
10. 
    Product in marketing, its components and basic concepts of the product policy of the enterprise.
    
11. 
    The concept of brand, trademark, brand. The main stages of brand formation.
    
12. 
    The concept of industrial design, its role in the market success of the product.
    
13. 
    The concept and main functions of packaging.
    
14. 
    The concept of product life cycle and its role in marketing.
    
15. 
    The concept of competitiveness of goods and its main indicators.
    
16. 
    Product positioning.
    
17. 
    The main stages of the development of a new product.
    
18. 
    The concept of marketing pricing and types of prices.
    
19. 
    Basic methods and strategies of pricing.
    
20. 
    The concept and main types of marketing communications.
    
21. 
    Characteristics of advertising as a means of promoting goods on the market, its main types.
    
22. 
    Classification and characteristics of the main means of transmission of an advertising message.
    
23. 
    The concept and main methods of sales promotion.
    
24. 
    Public relations , its role in the activities of the enterprise.
    
25. 
    Organization of the system of personal sales at the enterprise.
    
26. 
    The concept and main functions of commodity circulation.
    
27. 
    Types of channels of distribution and marketing, the main systems of distribution of products.
    
28. 
    Types and main criteria for choosing a reseller.
    
29. 
    Characteristics of wholesale trade, its role in solving the marketing problems of the enterprise.
    
30. 
    The main functions of retail trade and its types.
    
31. 
    The role of marketing in the organization of marketing activities of the enterprise.
    
32. 
    The concept and main types of marketing strategies.
    
33. 
    Marketing planning system at the enterprise. The main sections of the strategic marketing plan of the enterprise.
    

36.Organization of marketing in the enterprise