Self study 2 (2 course) Tas Work with the article which is not related to your specialty

SELF STUDY 2 (2 course)

Task1. Work with the article which is NOT related to your specialty.

1. Choose any article which you are interested in (about sport, music, travelling, films,…). The article should be of 350-400 words.

2. Put five special questions to the article to cover the plot.

(2 points per each correct question) Total score: 10 Points
Title: Study looks at future of marketing on Instagram

The link of the site: https://www.quirks.com

Published: July 22^nd, 2019, Author: Emily C.Koenig.

Summary: The opportunities on Instagram that excite marketers - and the role marketing research may (or may not) play in the future.
As more brands are turning to social media to connect with consumers, it's no surprise that marketers are working to utilize the many features on Instagram. Earlier this year, Social Media Today and the team from SEM rush published a survey of over 800 digital marketers in the State of Instagram Marketing 2019 report, sharing insights into what markers are doing on Instagram, what they're seeing success with and where they see future potential. In a post summarizing its latest report (“The State of Instagram Marketing 2019 - Part 3: Future Marketing Opportunities on Instagram"), Social Media Today's Andrew Hutchinson narrowed in on three key topics covered by the survey:

• the importance of Instagram in regard to their broader strategy:

• how likely Instagram will become an essential platform for their business in the future; and

• the Instagram tools marketers think have the most potential for their business.

To help set a baseline, all respondents were asked the question, "Are you currently using Instagram for marketing purposes?" More than 90% indicated they were.

According to the report marketers see Instagram as a social media platform that will be with them for the long haul. Sixty-four percent of respondents indicated that Instagram is either extremely or very important to their broader social media marketing strategy. Almost 72% of respondents indicated that it's very likely that Instagram will become an essential platform for their business in the future.

When looking at the features the platform offers, Instagram Stories came out in the lead with marketers reporting it as having the most potential in their business. Seventy-seven percent of respondents indicated that they plan to use Instagram Stories more in the future. The Instagram features covered within this study include: Instagram Stories, ads, Stories Highlights, IGTV, Shopping Tags and Instagram Live.

"Clearly, businesses are paying attention to the trends, and are keen to get involved - and with so many planning to use Instagram more in the future, you can bet that competition for attention on the platform is also going to increase," says Hutchinson.

Social Media Today's report did touch on strategic planning and metrics briefly, looking at marketers' views of Instagram's analytics. When asked, "How useful do you find Instagram's native analytics data for your strategic planning?" the majority of respondents (44%) indicated that they're only somewhat useful for their purposes. All of this combined makes one wonder what the future holds for marketing research and social marketing partnerships.
Words(420)
Special questions:

1.How many key topics were covered by Social Media Today’s Andrew Hutchinson in the survey which was carried out over 800 digital marketers in the State of Instagram Marketing ?
2.How much percentage of respondents was indicated as active users of Instagram for marketing purposes?
3.How will be the future of Instagram for the business according to Hutchinson?
4.How much percentage of respondents consider Instagram to be very likely essential platform for their business in future?
5.What conclusion was drawn according to Social Media Today's report?