Seminar 1 Get to know each other

Seminar 1

Get to know each other

• Get to know each other
• Key marketing terms – revision
• Some cases

Divide students into groups (break out rooms)

• Students need to find 3 facts that unite them all
• Example – food likes, birthday months, hobbies, etc.
• What is unique about each person?
• One person from the group should present the findings of the discussion.

Jamshid aka was selling socks in bulk in Urikzar and has a lot of clients, now he wants to open his own production facility where socks will be produced so that the costs will be down and he could potentially earn more.

This description is an example of a “product concept”

Use polling (true/false) in blue button

Uzum market before launching the platform in Uzbekistan has conducted focus groups in order to understand customer wants and needs.

This approach is considered as:

• Production concept
• Product concept
• Marketing concept

Alisher opened a new insurance firm and would like to use Instagram to heavily promote his service.

This is relevant to:

• Production concept
• Product concept
• Selling concept
• Marketing concept

Share of customer can be defined as below as well (Use true or false)

• The Coca-Cola Company talks about “share of stomach”, i.e. the ratio of Coca liquids that you drink vs. the competition's

Which approach would you choose? Why?

• Market-share strategy = Trying to get a little bit from a lot of customers
• Customer-share strategy = Focusing on getting as much as possible from fewer customers

Divide students into groups and ask them to find: - 2 examples for companies that are trying to increase their share of customers and - 2 that primarily want to increase market share

Apply societal marketing to the examples here (work in groups)

• Shampoo
• Restaurant
• Barber shop
• Textile (apparel production)

Q&A

• Q&A