Shovak O. I. Fundamentals of the Theory of Speech Communication

Fig. 11 Katz and Lazersfeld’s model of communication

Let us sum up the important thoughts illustrated by each model: Aristotle: The receiver holds the key to success. Lasswell: An effect must be achieved if communication takes place. Shannon and Weaver: Semantic noise can be a major communication barrier. Schramm: Overlapping experiences make it easier to communicate successfully. The Rileys: Membership in primary groups affects how messages are sent and received. Berio: Several important factors must be considered relating to source, message, channel, receiver. Katz and Lazersfeld: Information from the media moves in two distinct stages.
Self-check test

1. 
   Describe Aristotelian model of communication.
   
2. 
   What are the components of LassweU’s model?
   
3. 
   What is semantic noise?
   
4. 
   What are the components of RJacobson’s model?
   
5. 
   What is field of experience?
   
6. 
   Describe the Rileys' model of communication.
   
7. 
   Characterize the components of Berio's model of communication.
   
8. 
   What makes the essence of Katz and Lazersfeld’s model of communication?
   

Recommended Readings

1. 
   Aristotle. Rhetoric and Poetics. - New York: Random House. - 1954.
   
2. 
   Berger A. Essentials of Mass Communication Theory. - London: Sage, 1995.
   
3. 
   Berko R. Communicating. - Boston, MA: Pearson Education, Inc., 2010. - P. 9-12.
   
4. 
   Berio D. The Process of Communication - New York: Holt, Rinehart, and Winston, 1960.
   
5. 
   Brent R., Stewart L. Communication and Human Behavior, 4th edition. - Needham Heights, MA: Allyn & Bacon. - 1998.
   
6.