Show is held in late September ahead of winterization and storage season. Show is held in late September ahead of winterization and storage season


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Show is held in late September ahead of winterization and storage season.

  • Show is held in late September ahead of winterization and storage season.

  • Created over 15 years ago to replace a new boat show held at our facility.

  • Shows consists of PHM owned used and new boats.

  • Open to brokerage customers as well who:

    • current 6 month listing agreement
    • reasonably price their boat for sale
    • have their boat in show condition
    • willing to “man” their boat during the show
  • Free admission and Free parking

  • Nautical Flea Market – used outboards, leftover or obsolete marine store inventory, etc.



Show has averaged double digit unit sales for over 15 years.

  • Show has averaged double digit unit sales for over 15 years.

  • Single most profitable promotion we run all year.

  • Widest variety and offering of boats at any one time and in any one place.

  • Owners onsite to answer questions and hear feedback regarding their boat.

  • Pre show urgency – the advertising and promotion leading up to the show creates a lot urgency for anyone looking at a boat show boat.

  • Easy to market – used boats can be advertised anywhere.



The show generates several new brokerage listings. This past fall we took on over 30 new listings as a result of the show.

  • The show generates several new brokerage listings. This past fall we took on over 30 new listings as a result of the show.

  • The show also creates new storage and winterization customers if a boat does not sell.















20% in 2008

  • 20% in 2008

  • 25 to 30% in 2009

  • 13 to 15% in 2010

  • Over all boat sales (new and pre owned) show a 16% decline in this same period.



A market study in 2004 showed that less than 1/3 of overall boat sales transacted through a dealer.

  • A market study in 2004 showed that less than 1/3 of overall boat sales transacted through a dealer.

  • 2 out of every 3 boats sold in 2004 were sold person to person or “curb to curb” .

  • We are missing a large part of the market.

  • How do we participate?





  • It’s selling our expertise.













A tag is an image file that look like this

  • A tag is an image file that look like this

  • It is linked to videos, advertisements, pictures, or text messages

  • When you scan the tag with a smartphone or tablet it reads the custom tag and displays the image linked to it on your device

  • In 2010 we noticed our manufacturers using tags in their catalogs and on packaging



Woodard marine took this tag concept to the next step

  • Woodard marine took this tag concept to the next step

  • We decided to make our own personalized tags for our Sales, Service, and Boat Rental department (coming 2012)

  • In each Department we use the tags differently



In the sales department, We took each of our walk through videos on our new and used boats and loaded them onto YouTube

  • In the sales department, We took each of our walk through videos on our new and used boats and loaded them onto YouTube

  • We then linked the YouTube file to our custom tag maker, which made a tag image for that boat

  • We saved tag image to our files and inserted the tag on our sales flyers for each boat, printed a large tag for the boat itself, and integrated in into print advertisements



Sales Flyer for Pre-Owned Boat

  • Sales Flyer for Pre-Owned Boat



In our service department, we utilize the tags in a completely different manner

  • In our service department, we utilize the tags in a completely different manner

  • On all service jobs that over $1000, we video taped a small clip of the technician or service manager (about 10-30 seconds)

  • This technician clip is a quick video of the tech telling the customer what Woodard Marine completed on the boat, service suggestions, and maintenance tips for their boat and engine.



We then uploaded the video onto YouTube and linked it to make a custom tag for the customer’s Repair Order

  • We then uploaded the video onto YouTube and linked it to make a custom tag for the customer’s Repair Order

  • We inserted this custom tag on the customer’s repair order and emailed it to them when they picked up their boat

  • The customer could then scan the tag and see their technician giving them special notes and tips on their boat

  • Great CSI Tool!!!!



Example of a Woodard Marine Repair Order Summary Page

  • Example of a Woodard Marine Repair Order Summary Page



Make a video an upload onto youtube, or use a video that is already made on youtube like boattest.com or link to any website graphic , video, or website

  • Make a video an upload onto youtube, or use a video that is already made on youtube like boattest.com or link to any website graphic , video, or website

  • Go to www.Tag.Miscroft.com

    • Create your FREE account
    • Go to create a tag, copy the youtube video URL (http://....) and paste it into the tag creater
    • Select save and wait a few seconds to the tag maker to create your custom tag
    • Render your tag image and save it on your computer as a pdf or jpeg image file
  • Insert the tag image into your sales flyers, boats, accessories, repair orders, fuel dock… it is endless

  • Download a tag reader app on your phone or tablet to view your tags (microsoft tag reader, redlaser app)



Sales Department

  • Sales Department

    • We noticed that customers would spend more time in our boat show booths if they are occupied while waiting to speak to a sales person. This is great when traffic is high and you are waiting for a sales person. We would show the customer how to use the tag reader on their phone and it is a free sales tool
  • Service Department

    • Face it, all customers love to talk with the tech. This gave our customers a more personalized touch in our service department without having the technician spend quality time speaking with the public, and they were billing more work on more jobs.
  • Reporting

    • Miscrosoft tags will keep your tags on file forever and also give you FREE custom reporting of your views of each tag you have created and also the IP address for your demographics
  • AND IT IS ALL FREE!!!!!!








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