So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

Chapter 15: Missions Require
Marketing
1.
Seth Godin, Purple Cow:
Transform Your Business by
Being Remarkable (New York:
Portfolio Hardcover, 2003).
2.
Seth Godin, “In Praise of the
Purple Cow,”
FastCompany.com
, January 31,

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2003,
http://www.fastcompany.com/magazine/67/purplecow.html
3.
Chad Fowler, My Job Went to
India: 52 Ways to Save Your
Job (Pragmatic Programmers)
(Raleigh, NC: Pragmatic
Bookshelf, 2005).
Conclusion
1.
The necessity and difficulty of
these problem sets in learning
mathematics is one of the
reservations I have about the
growing self-education
movement. Without someone
to grade your problem-set

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results—a grade that might
play a big role in what options
are available to you in the
future—it’s hard to imagine
repeatedly pushing yourself
through the dozens of hours of
strain required to get yourself
to answers, and in turn
experience substantial skill
growth.
2.
Alan Lightman, Einstein’s
Dreams [paperback] (New
York: Vintage, 2004).

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Contents
Welcome
Dedication
Introduction
Rule #1: Don’t Follow Your
Passion
Chapter One: The “Passion” of
Steve Jobs
Chapter Two: Passion Is Rare
Chapter Three: Passion Is
Dangerous

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Rule #2: Be So Good They Can’t
Ignore You 
(Or, the Importance of
Skill)
Chapter Four: The Clarity of the
Craftsman
Chapter Five: The Power of Career
Capital
Chapter Six: The Career Capitalists
Chapter Seven: Becoming a
Craftsman
Summary of Rule #2