Some History: Some History

Some History:

• Some History:

• 2000 AGCOM White Book on DTT

• 2001 Law 66 (first introduction of DTT in Italy)

• - frequency trading

• - prevision of different licensing titles according to the operator business model

• - points out the necessity of a DTT frequency plan

• - definition of the DTT S/O date (2006)

• 2001 AGCOM Decision 435/01

• - sets the regulatory framework towards DTT start-up phase

• - implementation of the previsions of Law 66 regarding different titles and conditions for: Network Ops, Service providers and Content Providers

• - definition of the rules for PBS DTT roll-out

• DTT authorization titles are in line with the digital value chain:

• Network Operator: manages the DVB-T transmission network and its associated facilities

• Content Provider: editor of the TV program (or content creator)

• Service Provider: Management of the pay-TV bouquet, (aggregator packager) billing and customer management

• Migration process to DTT in Italy:

• Co-existence of terrestrial analogue and digital TV networks since end 2003

• Existing major national analogue operators have implemented their own DTT Networks by exploiting frequency trading:

• As a consequence, a AGCOM adopted a two-step strategy:

• “open” digital Mux to third parties (content providers, Ops with coverage deficit, etc.)

• - AGCOM has issued a Call for tender relative to 40% of the transmission capacity of 5 National Mux

• - AGCOM is going to assign about 12/14 capacity slots (DTT programs) to third parties winners of the contest

• “transition” from the existing analogue TV system

• - Based on SFN Networks to exploit as much as possible the frequency spectrum

• - First switch-off is Sardinia (31 October 2008)

DTT in Italy (2004)

• DTT in Italy (2004)

• Number of FTA programmes: about 14 (21)

• No PPV

• No MTV

• About 400 transmitters for the DTT Network on the whole Italian territory

• About 300.000 decoders/STB sell-out

STB sale development:

• STB sale development:

• - More than 8 million DTT STB sold at beginning 08

• - More than 3 millions STB sold in last 3 years

• ° Data source: GFK Marketing Services Italia

• Integrated STB (IDTV)

• - recent “explosion” of IDTV sales

• ° Data source: GFK Marketing Services Italia

AGCOM ongoing activities related to the enhancement of the DTT regulatory framework:

• AGCOM ongoing activities related to the enhancement of the DTT regulatory framework:

• Definition of the Call for Tender for the release of 40% of transmission capacity of DTT Networks to “new” content providers

• Contest completed and about new 12/15 TV “new” programmes will be soon assigned by AGCOM to 5 existing Mux under such procedure

Managing analogue switch-over:

• Managing analogue switch-over:

• DTT switch-over acceleration due to the new DTT switch-over plan

• Final S/O: 2012 (to be completed with the two remaining regions: Sicily and Calabria)

• Definition of a gradual switch-over based on 16 geographical areas

• Transition Plan based on:

• - optimization of infrastructure compatibility

• - guarantee continuity among neighbouring areas

• - equilibrated repartition among North, South and Centre of Italy in the S/O sequence

• - homogeneous repartition of S/O sequence with reference to socially or economically needy families

• - reduction of annoyances/discomforts for citizens during the DTT switch-over

• Calendar definition (next slide) sets up the path towards DTT switch-over

Sardinia switch-off:

• Sardinia switch-off:

• Sardinia final switch-off is set on 31/October and hence Sardinia will be the first Italian region where analogue broadcasting will be completely turned off

• AGCOM has defined the frequency assignment plan (Delibera n. 53/08/CONS) for the Sardinia region:

• - definition of the criteria to assign frequencies

• - list of frequencies to be utilized in the Sardinia region

• - list of the sites to be utilized for DTT

• - frequency/Mux assignment typology

• - coverage for each DTT Mux

Sardinia DTT Mux subdivision:

• Sardinia DTT Mux subdivision:

• National Mux: 21 (all SFN with the exception of the PBS 4-MFN Mux)

• Regional Mux: about 10 (all SFN, with coverage at most equal to 80% of the Sardinia population)

• Local Mux: about 8 (with local coverage and reduced number of transmitters)

Sardinia switch-over process will last from 15/10 to 31/10 to allow broadcaster to implement the conversion (A/D) for each infrastructure:

• Sardinia switch-over process will last from 15/10 to 31/10 to allow broadcaster to implement the conversion (A/D) for each infrastructure:

• A detailed calendar has been defined:

• - subdivision of the Sardinia Region in 4 sub-areas where the S/O shall last from a minimum of 2 days up to a maximum of 5 days

• - date of analogue S/O for each local jurisdiction in the local sub-area

• - definition of the technical data associated to infrastructure conversion (A/D)

• Definition of an intervention program to aid Sardinia citizens during the switch-over (dissemination of information, financial aid, collaboration with local institutions, etc.)

ALES ARBUS ARMUNGIA ASSEMINI

• ALES ARBUS ARMUNGIA ASSEMINI

• BALLAO BARESSA BARRALI BARUMINI

• BURCEICAGLIARI CAPOTERRA COLLINAS DECIMOMANNU

• DECIMOPUTZU DOLIANOVA DOMUS DE MARIA

• DOMUSNOVAS DONORÌ ELMAS ESCALAPLANO

• ESCOLCA ESTERZILI GADONI GENONI

• GENURI GERGEI GESICO GESTURI

• GONI GONNOSFANADIGA GUAMAGGIORE

• GUASILA GUSPINI IGLESIAS LUNAMATRONA

• MANDAS MARACALAGONIS MONASTIR

• MONSERRATO MORGONGIORI MUSEI

• NURAGUS NURALLAO NURAMINIS NURRI

• ORROLI ORTACESUS PABILLONIS PAU

• PAULI ARBAREI PERDASDEFOGU PIMENTEL

• POMPU PULA QUARTU SANT'ELENA

• QUARTUCCIU SADALI SAMASSI SAMATZAI

• SAN BASILIO SAN GAVINO MONREALE

• SAN NICOLÒ GERREI SAN SPERATE

• SANLURI SANT'ANDREA FRIUS SARDARA

• SARROCH SEGARIU SELARGIUS SELEGAS

• SENORBÌ SERDIANA SERRAMANNA

• SERRENTI SERRI SESTU

• SETTIMO SAN PIETRO SETZU SEULO SIDDI

• SILIQUA SILIUS SINI SINNAI

• SIRIS SIURGUS DONIGALA

• SOLEMINIS SUELLI TUILI TURRI

• USSANA USSARAMANNA UTA

• VALLERMOSA VILLA SAN PIETRO VILLA VERDE

• VILLACIDRO VILLAMAR VILLAMASSARGIA

• VILLANOVA TULO VILLANOVAFORRU

• VILLANOVAFRANCA VILLASALTO VILLASOR VILLASPECIOSA

Mobile Television (MTV):

• Mobile Television (MTV):

• MTV Public consultation carried by AGCOM in 2005

• AGCOM Decision n. 266/06/CONS (16 may 2006)

• Decision principles:

• - Technological Neutrality (with regards to standard to be adopted)

• - Same basic principles apply which regulate DTT, SAT and IPTV

• - Authorization titles based on MTV value chain

• - MTV frequency range: UHF band

AGCOM Decision n. 266/06/CONS:

• AGCOM Decision n. 266/06/CONS:

• Authorization to provide MTV content

• Underlying principle: the same rules defined to DTT content providers apply to MTV content providers

• The same constraints in terms of:

• - copyright,

• - pluralism

• - competition rules

• Operators already on SAT and IPTV present a simple declaration to become MTV operators

• Service providers need an authorization to start commercial services

AGCOM Decision n. 266/06/CONS:

• AGCOM Decision n. 266/06/CONS:

• Digital TV Network operator license allows broadcasting services towards mobile terminals

• In the start-up phase each network operator can operate at most 1 frequency block in the UHF spectrum for MTV services

• The some constraints as DTT apply to digital TV Network operator licensees (e.m. limits, infrastructure sharing, etc.)

Three MTV commercial offers actually available in Italy:

• Three MTV commercial offers actually available in Italy:

• H3G: La 3 TV
• Vodafone: Vodafone SKY TV
• TIM: TIM TV

• Two MTV networks managed by:

• Mediaset: wholesale offers to TIM and Vodafone
• 3lettronica Industriale to H3G (same group)

Market growth lower than expected: at the moment 118mln €

• Market growth lower than expected: at the moment 118mln €

• According to Idate estimation, the Mobile Tv market revenues in Italy will be about 828 mln€ in 2010.

Clear definition of national strategy

• Clear definition of national strategy

• Clear identification of responsibilities among institutional players and with industry

• Clarity in regulation promoting competition and cultural diversity

• Clarity in co-existence rules of digital and analog broadcasting

• Clarify that access to multiplex is guaranteed in fair and equitable terms to conent providers

• Clarity in the calendar of firm (but credible) dates for the regional switch-off

• Clear radio-frequency spectrum policy promoting innovative technical solution

• Clear information and assistance to end-users on the whole process

• Clarity in the subsidy policy to lower income families for the adoption of digital technology