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If you're a content marketer you'll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase. Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each videographer has their own specific needs, so we’ve run down some of the most useful features as well as pros and cons of each tool. Click here to start selling online now with Shopify 12 best free video editing software HitFilm Express Lightworks iMovie VideoPad DaVinci Resolve VSDC Free Video Editor OpenShot Shotcut Windows Video Editor Vimeo Create KineMaster Movie Maker Online 1. HitFilm Express Best overall free video editing software program HitFilm express video editing software HitFilm Express G2 ⭐ rating: 4.5/5 Available for: Mac and Windows Price: Free; $349 for the Pro version Watermark: No If you don’t have a lot of experience with video editing, HitFilm may feel a little advanced at first—it’s used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.) HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing. It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects. Features include: Professional video editing with motion tracking, color pickers, and cropping tools
Lightworks video editor Lightworks G2 ⭐ rating: 3.5/5 Available for: Windows, Mac, and Linux Price: Free; $24.99 per month for Pro version Watermark: No Lightworks includes a simple and intuitive interface, so it’s easy to pick up. It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list. Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video. Features include: High-quality simple trim functions for fast and precise video editing
iMovie video editor iMovie G2 ⭐ rating: 4.3/5 Available for: Mac Price: Free Watermark: No Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts. A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements. Features include: Support for 4K resolution, allowing users to create cinema-quality films
Screenshot of VideoPad a free video editing software VideoPad G2 ⭐ rating: 4.1/5 Available for: Mac, Windows Price: Free Watermark: No VideoPad is a great option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features—such as 3D video editing and a sound effects library—to try different video compositions and styles. You can edit your videos with special effects, overlays, texts, and transition, as well as use color adjustment and sound effects. Then export your finished video to YouTube, Facebook, Google Drive, and other mobile devices, quickly and easily. The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine tune colors, and overlay text and images, there’s enough here to make it worth the free download. Features include: Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing Pre-made customizable transitions for polished professionalism Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software Social media sharing and publishing tools to share videos online instantly A large library of video transitions and visual effects to customize videos Video optimization tools, such as stabilization 5. DaVinci Resolve Top free video editor for advanced editors DaVinci Resolve video editor DaVinci Resolve G2 ⭐ rating: 4.6/5 Available for: Windows, Mac, and Linux Price: Free; $269 for the full Studio version Watermark: No DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials. DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. DaVinci Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects. Features include: Dual timeline for quick navigation, cutting, and trimming
VSDC free video editor VSDC G2 ⭐ rating: 4/5 Available for: Windows Price: Free; $19.99 for Pro version Watermark: No VSDC’s desktop video editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects. VSDC is a popular editing software for GoPro footage. If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing. Features include: Color-correction tools for a more professional look
OpenShot free video editor OpenShot G2 ⭐ rating: 4.5/5 Available for: Windows, Mac, and Linux Price: Free Watermark: No OpenShot’s easy-to-use user interface makes it a great video editing program for intermediate editors. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing. OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. Features include: Unlimited layers for watermarks, background videos, and audio tracks
shotcut movie maker open source Shotcut G2 ⭐ rating: 4.2/5 Available for: Windows, Mac, and Linux Price: Free Watermark: No Shotcut is an open-source, cross-platform video editor with a vast collection of tutorial videos. It also supports a wide range of formats, including FFmpeg, 4K, ProRes, and DNxHD. A warning, however: Shotcut was originally designed for Linux, so some may find the interface a little quirky. Despite this, it’s still a top-notch editor. Shotcut also provides extensive audio editing options, making it ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust gain, add dynamic compression, and much more. Features include: Support for the latest audio and video formats via FFmpeg, the leading multimedia framework
windows video editor Windows Video Editor G2 ⭐ rating: n/a Available for: Windows Price: Free Watermark: No Microsoft’s built-in editor, Windows Video Editor, is a convenient software for people looking to go back to basics. It’s great for making quick edits to short video clips you need ready right away. Windows Video Editor is more a photo editor, but offers the basic editing tools like cropping, trimming, and including text or audio. Included with Windows 10 and up, Video Editor is completely free and is good for basic video enhancement. Features include: Auto-preview tool for edits and effects Auto-movie options for creating customizable cuts of your video clips Animation tab to easily add music, titles, and credits 3D effects section with minimal customization Easy to use for novice users working in Windows 10. Vimeo Create Best AI video editing software app Vimeo create editor Vimeo Create G2 ⭐ rating: n/a Available for: iOS and Android Price: Free; Pro and Business subscriptions start at $7 per month. Watermark: No Vimeo Create, a free editing software you can connect directly to your Shopify store, automatically turns your existing product images and text into polished ecommerce videos. No video experience needed. All you have to do is answer a few questions about your product, add your footage and logo, and choose style customizations. Vimeo Create then automatically edits your video in minutes (though you can also choose your own styles or start from scratch). The AI software even suggests colors, themes, music, and fonts. It’s especially useful for creating videos at scale (if you, say, start a channel for your business in an effort to make money on YouTube and want to streamline the creation process). Vimeo is a popular video software solution with over 200 million users. Because Vimeo is an all-in-one solution, you can also manage, host, and distribute all your videos from one place, streamlining your workflow. Features include: More than 1,000 templates to choose from Facial recognition, filters, effects, and auto-cropping Professional auto-editing ability Ability to share videos across marketing channels Unlimited high-quality stock images with iStock integration Library of commercially licensed music to choose from 11. KineMaster The best free video editing app for mobile KineMaster G2 ⭐ rating: n/a Available for: iOS, Android, Chromebook Price: Free; $3.99/month for paid plan Watermark: Yes If you’re a video editor on the go, consider KineMaster for your go-to software. This free (subscription model optional) yet powerful video editing app is perfect for mobile devices. With KineMaster, you can easily shoot footage, edit it, and upload it all from your phone or tablet. Mobile editors usually sacrifice advanced tools to simplify video creation, but KineMaster does the opposite. With KineMaster, you can cut, splice, crop, and combine videos easily, with more than 2,500 downloadable transitions and effects. Use color filters and adjustments to correct and enhance videos so they stand out. And when you’re finished, quickly share them to YouTube, TikTok, Reels, Stories, and more. Features: Asset store to download effects, soundtracks, stickers, fonts, and more Backup and sharing abilities to keep video projects safe Eight blending options to create artistic video effects Reverse tool to make focal shifts, in-camera transitions, and other edits easy Edit and export 4K videos at 60 fps 12. Movie Maker Online Best online video editor Movie Maker Online G2 ⭐ rating: n/a Available for: Browser Price: Free Watermark: No Movie Maker Online is the best browser-based video editor to date. It’s a cost-effective tool for people that want to create videos, but there are some drawbacks. The tool is supported by ads, so you’ll have to navigate around them to edit your videos. It also has a 10-minute maximum duration, which should be sufficient for the standard free user. The interface also has some quirks. The video and audio timelines are positioned vertically, instead of horizontally like traditional video editors. It’s a bit challenging to get used to at first. However, it’s easily accessible on multiple devices because it’s completely browser based. Movie Maker Online gives you all the basics you need to make a video for free. You also get access to free music, videos, and photos, which is a nice bonus. Features: Free, browser-based video editor
Free Reading List: Video Marketing Tips and Tricks Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles. How to choose a video editor There’s a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more features than most mobile video editing apps. Whether you’re editing videos for YouTube or TikTok, here are some considerations to keep in mind: User experience. Another thing to consider is how easy it is to learn the software. Look for software that has express editing modes so you can edit videos in your preferred style quickly. Templates are also a bonus. A good editing software will also have tutorials so you can learn the features and excel.
Videos consistently are proven to receive more engagement on average across all social media platforms than pictures or text posts. A professional, well-made video will help capture the attention of your audience and develop your brand’s personality. With so many options to choose from, there’s no limit to the creative potential of your video content. Learn more: YouTube algorithm Ready to create your first business? Start your free trial of Shopify—no credit card required.
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