Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: The Newspaper Publishing Industry

1.3 
Outline of the report 
The outline of this report is as follows: Chapter 2 describes the general technological and 
economic characteristics of the news publishing sector. It also contains a brief overview of the 
major technological innovations in the past decades, focussing on the impact of digitization 
on the production and distribution process in the newspaper publishing sector. In Chapter 3, 
the transformations taking place in the newspaper publishing industry, its value chain and 
business models are described, including their position vis-à-vis their online competitors. 
Chapter 4 attempts to answer how internet and digitization have affected the competitiveness 
of the European news publishing sector. In Chapter 5, some of the main policy and regulatory 
issues affecting the economic position of the newspaper publishing sector are identified. The 
last chapter, Chapter 6, combines the findings of the previous chapters to identify the main 
strengths, weaknesses, opportunities and threats for the news publishing sector in the EU. 
Appendix B and Appendix C contain two company case studies. The database containing key 
data on 10 major EU and 10 major non-EU news publishing companies is added in Appendix 
D. Data from the database and the company case studies will be used throughout the report, 
but mainly in Chapter 3, as illustrations of current developments in newspaper publishers’ 
strategies and business models. 

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The Newspaper Publishing Industry 
21
 
2. 
Market characteristics and trends in the newspaper 
publishing industry 
2.1 
Delineation of the newspaper publishing sector 
The newspaper publishing industry is part of a larger news publishing market, which also 
includes news agencies, radio and TV broadcasters and online news publishers. Figure 1 
presents an overview of the different actors in the news publishing market.