Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: The Newspaper Publishing Industry

Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries 
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Table B2: Top five Finnish news and classifieds websites
 
Website
 
Average visitors each month 
Iltasanomat.fi (3
th
top Finnish sites) 
1.772.573
HS.fi (4
th
top Finnish sites)
1.299.830
Taloussanomat.fi (13
th
top Finnish sites)
673.006
Huuto.net (11
th
top Finnish sites)
619.289
Oikotie.fi (22
th
top Finnish sites)
444.577
Source: Annual report, 2010 and Netcraft 2011.
In Figure B5, the revenues of the Sanoma Group are represented. Net sales have grown 
between 1999 and 2008. In 2009 Sanoma’s net sales decreased for the first time. The net sales 
in 2010 where 0.2% lower than in 2009.
Sanoma group 
Figure B5. Net sales and operating profit Sanoma group 
Source: Annual Report 2002- 2010. 
News Division 
Figure B6: Net sales and operating profit Sanoma News division 
 
Source: Annual Report 2002- 2010.
The net sales of the news division show a somewhat different pattern, with alternating growth 
and decline (see figure 6). In this figure only the net sales of the news division in Finland are 
included, sales figures of Sanoma’s news activities abroad are spread over the different 
divisions outside Finland.
Table 3 shows the distribution of net sales over Sanoma’s different activities. Between 2002 
and 2007 the contribution of the different activities to the total net sales remained more or less 
equal, with max 2% difference. In the reported period activities have shifted and continued 
under different names, divisions were renamed and for 2004-2007 and for 2008-2010 

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