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“STRATEGIC DECISIONS IN TNE MANAGEMENT OF HUMAN RESOURCES”


Snezana BARDAROVA¹, Tanja ANGELKOVA¹, Zlatko JAKOVLEV<sup>1


1</sup>University Goce Delcev - Stip, Faculty of tourism and business logistic, Gevgelija, Republic of Macedonia
e-mail: ([e-mail]; [e-mail])

ABSTRACT

In the modern world of intense competition among companies in the market, in order to survive a company must pay attention to the capability of the manager to make key decisions quickly and decisively. Any decision adopted by the manager is strategic, because it should maximize the existing resources of the company, at the same time taking action to provide a way that would have the lowest degree of risk, and thereby to bring maximum benefits to the organization. Strategic decisions depend on the character of each individual and that is the reason that makes them unique in nature. Today as a result of rapid development there is a change in the approach of the operations of companies. Unlike the past when capital was created in the sphere of money and material assets, today the capital of the company is represented by people with their knowledge, experience, ideas and creative potential. From here, the management of human resources is an important factor for establishing, maintaining of long-term competitive ability, growth and survival of the company in the market.

Key words: management, decisions, employees, managers, strategic management, motivation

INRODUCTION


The dynamics of change in everyday social environment and the uncertainty arising from it, affect the rapid development of strategic planning, and hence the strategic management. As a result of all these changes the development of the concept of management of human resources becomes the new management practice, which warns that the way the human resources are managed is very important for establishing and maintaining long-term competitive ability, growth and survival of the enterprise.¹ Therefore the recognizable and imminent feature of the strategic management is the strategic nature of decisions, which by their nature are not programmed decisions.


The strategic decisions in the company are significant in terms of engagement of significant physical, material, organizational and human resources. They mark the expansion of new areas of activity and the increased responsibility of top management. In order to survive enterprises must be capable of identifying the needs for change and adjust to them. With the establishment of strategic management in the enterprise, managers should be able to make decisions with which the company will fully use the internal strengths and external opportunities that arise in the environment and will minimize the internal weaknesses and external constraints.


Today, as a result of fierce competition among the companies, the manager must possess certain skills including the ability to carry strategic decisions regarding the management of human resources that will be applicable and useful for the survival of the company in the market. Bringing of strategic decisions by the executive management can have long term implications on the operations of the company.

1. 
   The efficient management of human resources - a tool for maintaining long-term competitive ability of the firm's market
   

Human resources management is part of the organizational science that deals with all aspects of employment in the organization. Given the subject of study, this research area hasn’t developed in isolation, but in the broader context of industrial change and economic development and it is a dramatic response to the continuous changes that the industry had on society and work.


The management of human resources is not only a recognizable scientific discipline, but also an important operating and controlling function in the organization. The function of the management of human resources consists of a range of different activities directed to the personal aspects of people’s management in the organization, which over time gradually evolved in tune with the needs of practice. In fact, human resources management is a set of activities aimed at attracting, developing and maintaining an effective workforce, which is essential for achieving the objectives of the company. The purpose of managing human resources is to ensure that the employees of the company, i.e. the human capital, will provide the employer with the greatest benefit from their skills, while employees gain material and psychological satisfaction for their work.


Quality management of human resources requires close cooperation between the professionals in the department of human resources and the managers. However this cooperation does not refer only to the knowledge of people, professional techniques, methods and procedures, technology of managing human capital and universal aspects of the operation, but also knowledge of economic, financial, technological, competitive and other aspects of the operation, and successful connection of the activities and programs for human resources with business needs and goals. Furthermore, this cooperation requires careful consideration and respect of the human dimension of business problems and the importance of specific expertise, as well as methods for their successful resolution. ²

2. 
   Strategic importance of human resources management
   

The management team in the company has an obligation to design strategy for human capital management, which will be incorporated into the overall strategy of the company. Indeed the management of human resources is a management frame. As a result, managers are forced to adapt their decisions about hiring, firing, training and compensation programs under the legal regulations on compensation for work performed, concerning the management of human resources. In order to have a successful employment or human resource management strategy, the company must consider the ability of the manager to make key decisions quickly and decisively. Any decision adopted by the manager whether it is regarding the management of the company or the management of human resources is strategic, because it should maximize the existing resources of the company, at the same time taking action to provide a way that would have the lowest level of risk, and thus to bring maximum benefits to the organization. Strategic decisions depend on the character of each individual and that is the reason that makes them unique in nature.

According to professor Dimitrovski, human resources management as a relatively new scientific discipline in our country puts the man in the focus of interest as a complex, unique, emotional and irrational, he is the center that represents the future of management. ³ The philosophy of transferred and delegated powers requires respect for the essential characteristics as fundamental and very important in the business world: confidence, decentralization, distribution of information and knowledge, education, abilities and skills, well defined roles and sheer responsibility, freedom of operation, motivation, feedback and support of the resources at work and so on. Strategic management of human resources represents a connection between the people and the department of human resource management; which embodies the totality of the system, and achieves the organizational goals and the anticipated outcome from the employees.

3.