Task 1 Reading

TASK 7.2 Vocabulary
Ex. 1 Pairs of words in bold have been switched - one from each column. Put them back in their correct places and translate the completed phrases.

1 market channel 7 core growth

2 cost value 8 distribution research
3 earnings business 9 mission needs
4 management loyalty 10 market portfolio
5 customer statement 11 shareholder centre
6 product share 12 brand hierarchy

Ex.2 Match the given verbs with their definitions below. Be careful - some are very similar.
Adapt assign check control coordinate
determine ensure evaluate implement monitor

1. 
   make sure that everything is correct or the way you expect it … check
   
2. 
   organize people so that they work together effectively … coordinate
   
3. 
   give someone a job to do … assign
   
4. 
   carry out; make a plan start to work … evaluate
   
5. 
   have the power to make decisions; make something operate in the way that you want … ensure
   
6. 
   make certain that something happens … determine
   
7. 
   change something to fit a new situation … implement
   
8. 
   watch or measure something carefully for a period of time to see how it changes … monitor
   
9. 
   (formal) think about or test something before deciding its value, suitability or effectiveness . … Adapt
   

10 (formal) control what something will be; officially decide something; find out … control

TASK 7.3 Grammar
Complete the sentences by putting the verbs in brackets into either the present simple, past simple or present perfect.

1. 
   The company is doing very well. Last year sales went up (go up) by 15%, and so far this year they have gone up (go up) another 12%.
   
2. 
   We operate (operate) all over Latin America. Recently we has set up (set up) branches in Peru and Ecuador.
   
3. 
   This does not look (not look) like the right block. Are you sure we came (come) to the right address?
   
4. 
   Have you seen (you/see) my laptop? I'm sure I left (leave) it here earlier.
   
5. 
   I have just met (just/met) Andrew from Sales do you know (you/know) him?
   
6. 
   I have never spoken (never/speak) to him, but I spoke (speak) to his assistant on the phone yesterday.
   
7. 
   I work (work) for WorldCom now – I have been (be) there for more than five years. Do you know (you/know) WorldCom?
   
8. 
   I have worked (work) for WorldCom since last year, but now I want to (want) change jobs Have you heard (you/hear) of any vacancies?