The Digital Transformation Playbook: Rethink Your Business for the Digital Age
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Rethink your business for the digital age DAVID L. ROGERS THE DIGITAL PLAYBOOK TRANSFORMATION Columbia University Press Publishers Since 1893 New York Chichester, West Sussex cup.columbia.edu Copyright © 2016 David L. Rogers All rights reserved Library of Congress Cataloging-in-Publication Data Names: Rogers, David L., 1970– author. Title: The digital transformation playbook : rethink your business for the digital age / David L. Rogers. Description: New York : Columbia University Press, [2016] | Includes bibliographical references and index. Identifiers: LCCN 2015037126| ISBN 9780231175449 (cloth : alk. paper) | ISBN 9780231541657 (e-book) Subjects: LCSH: Technological innovations—Management. | Information technology—Management. | New products. | Strategic planning. Classification: LCC HD45 .R6335 2016 | DDC 658.4/062—dc23 LC record available at http://lccn.loc.gov/2015037126 Columbia University Press books are printed on permanent and durable acid-free paper. This book is printed on paper with recycled content. Printed in the United States of America c 10 9 8 7 6 5 4 3 2 1 Jacket design: Elliot Strunk/Fifth Letter References to websites (URLs) were accurate at the time of writing. Neither the author nor Columbia University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. c o n t e n t s Preface ix Download 1.53 Mb. Do'stlaringiz bilan baham: 
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