The four types of selling


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In the sense that all business actions are focused on boosting sales

Difference



Marketing

Sales

Identifies and satisfies customer needs through product development, pricing, promotion, and distribution.



Generates revenue by selling products or services.

Builds brand awareness and creates customer loyalty.



Builds relationships with customers to close deals.

Generates demand for products or services.



Focuses on short-term revenue generation.

Conducts market research to identify customer needs and preferences.



Prospects and identifies potential customers.

Develops products or services to meet customer needs.
Sets pricing strategies.



Qualifies leads and opportunities.

Develops advertising and promotional campaigns.



Makes sales presentations and handles objections.

Engages in public relations to build brand image.



Closes deals and negotiates contracts.




Provides customer service and support.



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