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respect
of the followings; size, age, coverage,
structure and information
availability . These institutions selected have been in operation over the review
period and all are with close ties with the banking industry, two (2) of the
institution are local and the other two are multinational companies.
Data will
be collected for analysis of profitability in relation to facilities granted by the
banking industry to boost their operations for a period of 20 years (2001-2020).
Table 3: Selected Institutions for this Study.
Communication Institutions Selected for this Study
1 Sierra Leone Broadcasting Cooperation (SLBC)
2
Sierra Leone National telecommunication Broadcasting
Cooperation (SierraTel)
3 Orange Sierra leone Limited
4 Africell - Sierra leone Limited
Source: Researcher
4.4 Data Source and Collection
Secondary data solely
from selected institutions, published audited annual
report of condition or financial statement position (Balance Sheet) for the
abovementioned period were investigated. The essential banking facilities and
profitability ratios will be deduced from the reports, analysed and interpreted to
established the relationships and also the impact
of the banking sector
development on the financial performance of the communication sector.
4.5 Measurement and Statistical Plan
The multiple linear regression model that will be used to determine the
relationship is
explained as thus;
Equation i :
𝑹𝑶𝑨 = 𝜷𝟎 + 𝜷𝟏(𝑳𝑨𝑽) + 𝜷𝟐(𝑰𝑹) + 𝜷𝟑(𝑫𝑹) + 𝒖
Where: ROA is the Return on Assets and represent the dependent variable to
be explained and also the profitability ratio.
The independent variables which are the regressors are as follows;
LAV
– Loans and Advances
Volume
IR
– Interest Rate
DR
– Debt Ratio
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The unobserved variables that may affect the results in different ways, will be
represented by the symbol
µ.
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