The importance of communication in customer service

The importance of communication in customer service.
Customer service communication can play a huge role in how customers perceive some particular brands. Without good communication, there's no customer service possible. For example, let's imagine a situation where an item which is needed by a customer is out of stock. The worst answer would be: «This dress is not in stock now and will not arrive in 15 days. I'm sorry». The best answer is: «This dress will be in 2 weeks, and if u want, I can place an order for you and you can get it as soon as possible». The meaning of two responses is exactly the same, but it is all a matter of how the message is communicated.
So, how we can improve customer service communication? Certainly, developing better communication skills should be the main part of customer service strategy. Firstly, practice patience and empathy which means, show that you care for your customers. If you are patient you can listen to your customer intently and have enough time to find a root of a problem and give effective solutions. Secondly, communicate correctly and clearly. You should learn how to communicate clearly so that your clear communication can handle customer frustration and anxiety. Lastly, use data to know your customer better. Knowing relevant information about your customer shows your professionalism, hence, your customer will order and buy your product more.
If you follow all these instructions from above, you will have not just customers but loyal clients!