The New Cloud Services

The Spreading of Social Networks

Social media has become a part of every industry across the world and travel is no exception. This trend is continuing with no sign of slowing down, with more users joining every year. In 2017 we reached 3^9 users logging onto social media platforms around the world, which means that almost half of the world’s population spends at least part of their day updating their status or story (Fig. 3.6).
In the social medial digital landscape Facebook is leading with over 1870 million active users (18% market share), followed by the Facebook-owned, WhatsApp. Following from this, Asia Pacific Platforms, with QQ, one of China’s oldest social networks, (9%), WeChat (8%) and Qzone, a Chinese social networking site and blogging platform, a Facebook-style Chinese social network (7%) all with over 600 million active users. Following them there is a cluster of predominantly western social media networks such as Tumblr (6%), Instagram (4%) and Twitter (4%).