The World Tourism The Growth of World Tourism


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The World Tourism



The Growth of World Tourism

  • Tourism growth over the past 50 years is dramatic: from 25 Million in 1950 to 698 Million in 2000

  • One of the most remarkable economic and social phenomena of that period

  • Forecasts indicate the trend will continue with 1.5 B in 2020!





The Unstoppable Expansion of International Tourism



Worldwide Visitor Arrivals and Receipts 1996 - 2006





Factors in Tourism Growth

  • Increase in real income

  • Increase in life expectancy

  • Retiring baby boomers

  • Faster and cheaper air travel

  • Easier access and more destinations

  • Rapid developments in IT



Trends in Asia Pacific Region

  • Japan’s economy is registering an upward trend of 2.8%

  • Hongkong, China and Korea are predicted to grow by 5.5%

  • South East Asian countries are expected to grow from 6-7%, characterized by liberalization on outbound travel and increasing number of travel agencies

  • In China alone, there are about 111 M internet users now











About Central Luzon

















Political Subdivision



Development Directions







The Tourism Industry



Department of Tourism



Department of Tourism







Visitor Arrivals to the Philippines





Philippine Visitor Receipts





Visitor Arrivals (2003-07)



Philippine Top 12 Markets, 2006







How Did Our Neighbors Do in 2006/2005?



Impact of Devolution

  • Licensing, Infrastructure Development, and Domestic Marketing Devolved to LGUs

  • International Marketing to DOT

  • Accreditation for DOT (Optional)

  • Police Powers Devolved to LGUs























The Subic-Clark-Tarlac Expressway Project

  • Package 1-Subic-Clark Section

  • Package 2 - Clark-Tarlac Section

    • 43.2 kilometers long
    • 4-lane Asphalt Concrete Pavement
    • 1 Major Bridge
    • 6 Interchanges


Diosdado Macapagal international Airport Expansion Plan



DMIA Expansion Plan



North Rail Project



Subic Port Project



OTHER PROJECTS





Existing Tourism Infrastructures



Existing Tourism Infrastructures







Comparative Visitor Arrivals By Region (2005-2006)







Regional Visitor Statistics



Top Major Markets in the Region in 2007









Clark Airport Statistics



Clark Airport Major Markets



Clark and Subic Air Arrivals



Clark Airport Arrivals (2008)





Survey on Visitor Profile (DMIA)

  • Travel Arrangement:

  • 20.17% - Package

  • 43.23% - Independent

  • 36.60% - Not Stated

  • Age Group:

  • 35-44 - 24.40% (12,854)

  • 45-54 – 21.35% (11,245)

  • 25-34 – 17.79% ( 9,370)

  • Total Surveyed: 52,678 (A/D Cards)



Frequency of Visit:

  • Frequency of Visit:

  • First Visit – 29.70% (15,644)

  • Repeat Visit – 35.17% (18,526)

  • Not Stated – 35.13% (18,508)

  • By Occupation:

  • Professional – 30.32% (15,972)

  • Student/Minor – 15.12% (7,963)

  • Clerical/Sales – 2.16% (1,140)



By Purpose of Visit:

  • By Purpose of Visit:

  • Holiday – 57.76% (30,427)

  • VFRs – 15.16% (7,986)

  • Others – 7.71% (4,060)

  • By Sex:

  • Male – 60.69% (31,969)

  • Female – 34.76% (18,313)

  • Not Stated – 4.55% (2,396)



RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005

  • 43.5% (23 Million) Filipinos, 15 years old and up traveled within this period

  • EACH INDIVIDUAL MADE 2 TRIPS AND VISITED TWO PLACES IN THE COUNTRY FOR THE SIX MONTH PERIOD



RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005

  • ALMOST 99% OR 23.5 Million domestic travelers had independent domestic trips

  • 17.5 Million spend an average of:

  • 1. Accommodation P1,200.00

  • 2. Food and beverage P 400.00

  • 3. Sight seeing and guided tour P 600.00

  • 4. Entertainment & Recreation P 300.00

  • 5. Local transport (sea,air or land) P 400.00

  • 6. Shopping P1,100.00

  • 7. Others P3,200.00





RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005

  • MOST FREQUENTLY VISITED PLACES:

    • NCR
    • CAVITE
    • BATANGAS
    • LAGUNA
    • ILOILO
    • BULACAN
    • NUEVA ECIJA
    • PAMPANGA
    • CEBU
    • PANGASINAN
    • ALBAY


Visitor Profile And Travel Characteristics, 2006

  • Mode of Travel

    • Air (98.73%) Sea (1.27%)
  • Sex

    • Male (61.22%) Female (37.40%)
  • Average Age 38.26 years old

  • Purpose of Visit

    • Holiday 46.99%
    • VFR (Visit Friends / Relatives) 26.66%
    • Business 13.18%
    • Convention 1.28%
    • Official Mission 0.11%


Visitor Profile And Travel Characteristics, 2006

  • Frequency Visit (%)

  • - First Visit 31.27

  • - Repeat Visit 51.30

  • Travel Arrangement

  • - Independent 61.67

  • - Package Tour 18.56

  • - Not Stated 19.77



Foreign Visitors Expenditure 2006

  • Average Daily Expenditure US$ 83.91

  • Major Items of Expenditure

  • Accommodation US$ 25.72

  • Shopping 22.01

  • Food and Bev. 20.39

  • Entertainment 7.02

  • Local Transport 4.71

  • Miscellaneous 2.81

  • Guided Tour 0.36





















Milestones for Tourism

  • Subic-Clark-Tarlac Expressway

  • North Luzon Expressway

  • DMIA Air Arrivals

  • Subic International Airport

  • Subic International Seaport

  • North Rail Project

  • Foreign Investments (Hotels, Resorts)

  • 3M Visitors in 2007 and 5M in 2010



What DOT-RIII Has Done

  • Skills Enhancement Programs

  • Airport Reception Unit in DMIA

  • Domestic Promo Program with Budget

  • North Phils Tourism Fair (SM City Clark)

  • Sales Missions (Domestic/Overseas)

  • Production of Brochures (North Phils)

  • www.visitmyphilippines.com

  • Interactive Maps (ongoing)



What DOT-RIII Has Done

  • Festivals and Events Promo

  • AVP for Central Luzon (Living Asia)

  • Central Luzon Tourism Council

  • Fam Trips for Foreign Media

  • Pik-A-Pak-N-Go Tours

  • Convention Organization

  • Bike Tourism (Motorcycles, Mt. Bikes)

  • Mt. Pinatubo Ecotourism Program



What DOT-RIII Has Done

  • New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, etc.)

  • Pilgrimage Site in San Jose, Tarlac

  • Nayong Pilipino sa Clark



What Needs to be Done

  • Develop New Tourism Products (Clark, Subic, Tarlac, and beyond)

  • Develop Tourism Circuits (North Phils)

  • Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Government Code)

  • Standards Setting and Accreditation (Tourism Services)

  • Protection of Environment (Mt. Pinatubo, etc.)

  • Visitor Information System (Visitor Friendly)

  • Local Tourism Organizations (CVBs, TCs, etc.)

  • Foreign and Local Investments and Incentives






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