Type: Paper or Poster This report can be presented as either. The logic model and key points could be organized into a poster. The full course of the research from formulation to analysis of goals to
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Bikeshare in Santa Monica: Considerations for implementation and evaluation
Type: Paper or Poster (This report can be presented as either. The logic model and key points could
be organized into a poster. The full course of the research from formulation to analysis of goals to
implementation and evaluation could be presented as a paper.)
Authors, Institution and institutional address
Benjamin S. Batorsky, Julia Pollak, Ervant Maksabedian, Jonathan Wong, Jordan Rozsa, Pardee RAND
Graduate School, Santa Monica, CA.
Keywords: Bikeshare, implementation, evaluation
As part of the Bike Action Plan, the City of Santa Monica has obtained $3 million in funding
for a city-wide bikeshare program. They now face a number of challenges, among them choosing
a vendor, designing an implementation plan and deciding how best to evaluate the program’s
effectiveness in reducing congestion and increasing bike mode share. The intent of this report is to
help the City synthesize its goals, identify key considerations to guide vendor selection, and provide
recommendations from the perspective of an impartial reviewer. We used as a model existing
reports analyzing the possibilities and challenges of bikeshare programs, such as the Federal Highway
Administration’s Bikesharing in the United States and the more city-specific Bike-sharing opportunities
in New York City from the New York Department of City Planning.
Our report took on the following key tasks:
Identify realistic, achievable, measurable goals for the program to pursue.
Identify implementation strategies that improve the program’s chance of success.
Identify possible challenges
Develop a framework for program evaluation.
Identify data collection requirements to support evaluation.
Develop implementation, evaluation, and consensus-building recommendations.
With measureable goals and stakeholders drawn from the literature and from the interests
of the City of Santa Monica, we designed a logic model which guided our recommendations for
implementation and evaluation.
Based on the literature, there are two periods of importance to implementation: pre-launch and
post-launch. Pre-launch considerations include deciding on a vendor/system and safety laws. Post-
launch considerations include technical/logistical “teething” issues that may arise from the new system.
For deciding on a vendor, we suggested taking into consideration the vendor’s experience and the
system they would be able to implement. With various technologies being incorporated into modern
bikeshare systems, it is important to maintain focus on functionality and cost, as both have become
major issues in existing bike share programs. Another major consideration is helmet and safety laws,
which often come into conflict with scan-and-go systems of bikeshare. Post-launch, it is important to
have surge capacity to assure technical problems do not discourage early adopters from making use of
For evaluation, key considerations included measuring the effect of a bikeshare program on
replacing short car trips, increasing physical activity, and reducing emissions. Collecting GPS data
and usage statistics along with mode share counts as is currently done by the City may lead to some
valuable conclusions about the usefulness of a bike share program for reducing congestion. In addition,
we recommend surveys of public awareness of the program and willingness to make use of bike
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