Types of Markets in Marketing

Types of Markets - Key takeaways

• 
  There are five main types of markets: consumer, business, institutional, government and global.
  
• 
  Consumer markets offer freedom over product design and have a large and diverse customer base.
  
• 
  Business markets provide tools to other businesses that aim to improve their business, from consulting to financial and advertising services.
  
• 
  Institutional markets involve buying goods and services to use within their own production of goods and services. They can either be publicly or privately funded.
  
• 
  Global markets occur when a firm operates in multiple countries, utilising any production andfinancial advantages, and shared research and development (R&D) information.
  

References

1. 
   https://www.scalefast.com/why-brands-should-consider-selling-direct-to-consumer/
   
2. 
   https://emdrconsulting.com/
   
3. 
   https://thomas-and-company.com/