Учебное пособие G. G. Gubina english for tourists in professional communication part I textbook


Development of Cultural Competence in a Contemporary Multicultural World


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Development of Cultural Competence in a Contemporary Multicultural World 
Cultural competence means a set of beliefs, ideas, ideology, and rules of behaviour of various 
ethnic groups on the base of knowledge skills in a multicultural world. Actually, cultural competence 
admits and integrates the significance of culture and cultural knowledge, dynamic processes and their 
impact on cross-cultural relations, resulting in their changes on condition of meeting cultural needs of each 
ethnic group. It determines practices in life. 
P
eople study culture, form and improve cultural competence, 
transfer its components such as awareness, attitude, knowledge and skills to the next generation.
It is a 
constantly evolving process, changing multicultural world map.
The way of life of each personality is influenced by his or her ethnic group, social status, well-
being, belief, age, gender, occupation. At the same time, people can be the members of several subcultures 
within the frame of a larger culture. This factor determines their pluralism. It also increases their level of 
adaptation to cultural diversity. There is also the fact that no culture can exist quite separately in a modern 
informative society, influencing and promoting intercultural and cross-cultural relations at a greater speed. 
All these factors determine the development of cultural competence in a contemporary multicultural world.  
Task 4. Express your view on the development of cultural competence in a contemporary multicultural 
world. 
PRACTICE 
Communication in Tourism
 
 
Customs Check
Task 5. Study the words. 


49 
allowancen 1 допуск 2 разрешение  
customs officer таможенник 

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