Understand cultural differences

Participate in our cultural coaching to make sure you do everything right when it comes to intercultural communication!
Intercultural communication in business
International business is more than investing in website localization, app localization, software localization, or professional translation services for your documents and materials. Arranging negotiation interpreting services is also laudable, but it’s only half the job. The other half is to train your members of staff in intercultural communication and help them acquire intercultural competence to ensure they can communicate effectively—both with other staff around the globe, and with clients and other people from different cultural backgrounds.
Given the importance of intercultural communication in business, it’s definitely worth investing in this area. Communication can be significantly improved by implementing proper cross-cultural training. This is especially important if you are managing teams from all over the world. Be especially aware of different styles of communication, as some may be more direct than others.
EHLION’s intercultural coaching will help you to build successful business relationships across different cultures. Our experienced coaches are experts in the local customs and business etiquette of various countries around the globe.
Please refer to our translation rates overview for costs and benefits of translation and intercultural training with EHLION.
How to improve your intercultural communication skills
Apply these tried and tested strategies to improve your intercultural communication skills:

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  Prepare: Do your research and find out who you will be dealing with. Look into the cultural norms and social customs of the location. If you are traveling to China, South Korea, or Japan, for example, check out our country guides before you set off!
  
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  Learn the language: It will no doubt be a huge benefit and much appreciated if you show that you’ve made an effort to learn your counterpart’s language. They will surely respect you for it, and this could boost your relationship.
  
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  Observe: When you first interact with a representative of the unfamiliar culture, listen carefully and closely observe their behavior. Pay particular attention to how they respond to different communication styles, and also look for similarities to your own culture.
  
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