Part 3 Listening
Task 1 / Recording 2.1
Listen to Tony Barkston, a college lecturer, giving a lecture to first year business
students on advertising. For each question 1-8, fill in the missing information with a
word or year.
Lecture notes: Advertising and USPs
Are adverts a (1) ……………..of money? Experts say they aren’t.
Review: AIDA model of advertising, created in the (2) ……………..s.
AIDA = Attention, Interest, Desire, Action: advertising needs to
(3) ……………. these four points and to make consumers feel that they
absolutely (4) ……………..buy something.
USPs: A USP is like a ‘(5) …………….. something’ which makes and consumers
(6) ……………. to pay more for a product.
The marketing concept of USPs was developed in the (7) ……………..s.
Described by Rosser Reeves in his book (8) ‘…………….. in Advertising’
Do'stlaringiz bilan baham: | 
