Universidad técnica particular de loja la universidad Técnica Particular de Loja

Discursive competence
Discursive competence may be defined as the ability to interpret 
and produce different kinds of oral or written discourse, organized 
according to the communicative situation in which they are interpreted 
or produced (Cuerpo de Maestros 2006). 
RETHORIC
Rhetoric has had many definitions; no simple definition can do it 
justice. For Aristotle, rhetoric is the art of practical wisdom and decision 
making, a counterpart to logic and a branch of politics. The word is 
derived from the ancient Greek eiro, which means "I say." In its broadest 
sense, rhetoric concerns human discourse. 
As a course of study, rhetoric trains students to speak and/or 
write effectively. The rhetorical curriculum is nearly as old as the 
rhetorical tradition itself. 
Over its many centuries, the curriculum has been transformed in 
a number of ways, but, in general, it has emphasized the study of 
principles and rules of composition as a means for moving audiences.
To support the idea presented above, Hawcroft (1999) states that 
Rhetoric is the art of persuasion, as codified by ancient rhetoricians and 
synthesized, refined, and developed by their numerous successors in the 
Western world, and also claims that since its beginnings in the acnient 
Greek world, rhetoric has been an academic discipline. 

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This art, traditionally divided into five parts, teaches the 
techniques of finding appropriate material (invention), arranging it 
(disposition), expressing it in the most effective words (elocution) and, in 
the case of oral communication, memorizing it (memory) and delivering 
it (action) (Hawcroft 1999). 
We can finally add that rhetoric not only taught the techniques of 
persuasive writing and speech; a useful and fundamental exercise was 
to use the framework of rhetoric to analyze the discourse of others 
(mainly famous writers).