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The Level Of Participant Involvement In The Research
Because every participant is under observation by the moderator and everybody
know the process has been videotaped, it is easy to make participants fully engage
even during non-discussion time.
The Greater Security Associated With Traditional Focus Group Research
The possibility to screen each participant, lets the researcher know who have been
involved. This ensures that for example your competition is not involved. Besides
the above-mentioned ones advantages also are characterized by:
-giving the instructor the chance to expose students to unpublished or not readily
available material;
-allowing the instructor to precisely determine the aims, content, organization,
pace and direction of a presentation. In contrast, more student-centered methods,
e.g., discussions or laboratories, require the instructor to deal with unanticipated
student ideas, questions and comments;
-being used to arouse interest in a subject;
-complementing and clarifying text material.;
-complementing also certain individual learning preferences. Some students
depend upon the structure provided by highly teacher-centered methods;
-facilitating large-class communication.
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