It’s often said that Margaret Thatcher, the UK’s first female prime minister, was successful because she displayed traits traditionally seen as male – authoritarian, unemotional, and impersonal. She even lowered the pitch of her voice. Whether she was a successful leader is open to debate – and dependent on your social-economic standing – but there’s no denying the Iron Lady was an assertive politician who made tough policy decisions. - It’s often said that Margaret Thatcher, the UK’s first female prime minister, was successful because she displayed traits traditionally seen as male – authoritarian, unemotional, and impersonal. She even lowered the pitch of her voice. Whether she was a successful leader is open to debate – and dependent on your social-economic standing – but there’s no denying the Iron Lady was an assertive politician who made tough policy decisions.
- Yet it appears the tide could be turning around the world. “There are male leaders now, like Canada’s Justin Trudeau, who display more traditionally ‘female’ characteristics,” says Fisher, “such as showing emotions, physically embracing, and caring for others.” These are traits Reem Shaheen, counselling psychologist at BE Psychology Center in Dubai, believes modern society craves. “When leaders show their vulnerability, they tend to be more respected and admired for being honest,” she says. “They become more authentic and real.”
Authenticity is key to public perception and with social media, politicians can now control how they are perceived. Obama, Ardern, and Trump are all politicians of the digital age. While Obama was dubbed the US’s “first social media president,” with his tweets offering the first real human voice of the White House, the 39-year-old Ardern has proven to be adept at using it to form a bond with her audience. The prime minister regularly uses live platforms to answer questions while drinking a cup of tea or in her sweats after putting her two-year-old daughter to bed. In the UAE, Sheikh Mohammed and his son Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, use social media to thank the medical staff and personally update the nation on its Covid-19 status. Similarly, Jordan’s Queen Rania Al Abdullah uses her online profile to help keep citizens calm and hopeful. - Authenticity is key to public perception and with social media, politicians can now control how they are perceived. Obama, Ardern, and Trump are all politicians of the digital age. While Obama was dubbed the US’s “first social media president,” with his tweets offering the first real human voice of the White House, the 39-year-old Ardern has proven to be adept at using it to form a bond with her audience. The prime minister regularly uses live platforms to answer questions while drinking a cup of tea or in her sweats after putting her two-year-old daughter to bed. In the UAE, Sheikh Mohammed and his son Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, use social media to thank the medical staff and personally update the nation on its Covid-19 status. Similarly, Jordan’s Queen Rania Al Abdullah uses her online profile to help keep citizens calm and hopeful.
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