Write about one of Financial Technology which you use or know and its advantages and disadvantages when using it

The Credit Cards and Ultra Precise Marketing

The chances are high that the credit card you are using was applied after seeing an advertisement on a particular application or a credit card executive sign you up for a credit card at a mall. Or you may have simply gone through the bank or credit union you already do your transactions with. But all these cards and their benefits are generalized and do not often meet with the user’s spending habits.
Now, AI can help credit card issuers get the right card into the right hands by drilling into the data of user’s credit reports to ensure they get highly personalized credit offers.
AI-driven models are based not just on user’s credit history and shopping habits but also on what the issuer is looking to offer to a cardholder.
For example, the issuer may want to identify people who have had no late payments over the past five years or have kept their credit utilization ratio below a certain percentage. 
As for you, AI can do things such as pinpoint how you prefer to access your account’s rewards and whether you are using the tools on the card’s app. With that information, the issuer can present you with an account that fits both their qualification standards and your usage history. 
AI can manipulate the pricing of the product and the way we use our credit cards. The AI models overlay our transaction data and other involved information, including the type of product purchased, payment method, and customer demographics. To make it interesting, these models add third-party data on inputs such as weather and location at the point of purchase using the already-fetched data.
The result – a projection of the optimal pricing for an age group of 18 to 25-year-old customer who is using credit cards to buy gifts for festivals when the weather is poor.
Artificial Intelligence has penetrated day-to-day lives and becomes an integral part of the most demanding and fast-paced industries.
Forward-thinking executive managers and business owners actively explore new AI use cases in finance and other areas to get a competitive edge on the market. When the financial sector blends its offerings with immersive technology, here are the ways the output becomes much more fruitful. 
№ 2

1. 
   Write about one of sectors of Financial Technology.
   
2. 
   What do you know about Artificial Intelligence in the Financial Markets?
   
3. 
   Read the text below and write down your own ideas about it: