1 brand awareness

Exercise A

1 d

2 c

3 b

4 e

5 a

6 g

7 j

8f

9 h

10 i

11 m

12 n

13 k

14 L

15 of

Exercise B

1 brand awareness

2 brand image

3 brand stretching

4 brand name

5 launch product

6 endorsement product

7 range product

8 life cycle product

9 leader market

10 challenger market

11 segment market

12 research market