1 brand awareness


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Exercise A

1 d


2 c

3 b


4 e

5 a


6 g

7 j


8f

9 h


10 i

11 m


12 n

13 k


14 L

15 of


Exercise B

1 brand awareness

2 brand image

3 brand stretching

4 brand name

5 launch product

6 endorsement product

7 range product

8 life cycle product

9 leader market

10 challenger market

11 segment market



12 research market