A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Channels are broken into direct and indirect forms

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Final exam digital marketing raw

Section A
Direct vs. Indirect Distribution Channel: An Overview
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Channels are broken into direct and indirect forms.Distribution channels can include the manufacturer, warehouses, shipping centers, retailers, and even the internet. Direct channels allow the customer to buy goods directly from the manufacturer, while an indirect channel moves the product through other distribution channels to get to the consumer.Firms that use direct distribution require their own logistics teams and transport vehicles. Those with indirect distribution channels must set up relationships with third-party selling systems.Produced goods and services have to find a way to reach consumers. The role of the distribution channel is to transfer goods and services efficiently. They can either be sent to a retail store or directly to a customer's residence.There are advantages and disadvantages to direct distribution channels. The same goes for indirect channels. It is the job of the managers and others involved in corporate governance to find the most effective means based on the firm's specific needs.

Direct Distribution
A direct distribution channel is organized and managed by the manufacturer itself. Direct channels tend to be more expensive to set up at the beginning and can sometimes require significant capital investment. Warehouses, logistics systems, trucks, and delivery staff will need to be set up. However, once those are in place, the direct channel is likely to be shorter and less costly than an indirect channel.

 Direct selling can be difficult to manage on a large scale, but it often allows the manufacturer to have a better connection to its consumer base.
By controlling all aspects of the distribution channel, a manufacturer has more control over how goods are delivered. They have more control over cutting out inefficiencies, adding new services, and setting prices.

Many producers do not sell products or services directly to consumers and instead use marketing intermediaries to execute an assortment of necessary functions to get the product to the final user. These intermediaries, such as middlemen (wholesalers, retailers, agents, and brokers), distributors, or financial intermediaries, typically enter into longer-term commitments with the producer and make up what is known as the marketing channel, or the channel of distribution. Manufacturers use raw materials to produce finished products, which in turn may be sent directly to the retailer, or, less often, to the consumer. However, as a general rule, finished goods flow from the manufacturer to one or more wholesalers before they reach the retailer and, finally, the consumer. Each party in the distribution channel usually acquires legal possession of goods during their physical transfer, but this is not always the case. For instance, in consignment selling, the producer retains full legal ownership even though the goods may be in the hands of the wholesaler or retailer—that is, until the merchandise reaches the final user or consumer.
Channels of distribution tend to be more direct—that is, shorter and simpler—in the less industrialized nations. There are notable exceptions, however. For instance, the Ghana Cocoa Board collects cacao beans in Ghana and licenses trading firms to process the commodity. Similar marketing processes are used in other West African nations. Because of the vast number of small-scale producers, these agents operate through middlemen who, in turn, enlist sub-buyers to find runners to transport the products from remote areas. Japan’s marketing organization was, until the late 20th century, characterized by long and complex channels of distribution and a variety of wholesalers. It was possible for a product to pass through a minimum of five separate wholesalers before it reached a retailer.
Companies have a wide range of distribution channels available to them, and structuring the right channel may be one of the company’s most critical marketing decisions. Businesses may sell products directly to the final customer, as is the case with most industrial capital goods. Or they may use one or more intermediaries to move their goods to the final user. The design and structure of consumer marketing channels and industrial marketing channels can be quite similar or vary widely.
The channel design is based on the level of service desired by the target consumer. There are five primary service components that facilitate the marketer’s understanding of what, where, why, when, and how target customers buy certain products. The service variables are quantity or lot size (the number of units a customer purchases on any given purchase occasion), waiting time (the amount of time customers are willing to wait for receipt of goods), proximity or spatial convenience (accessibility of the product), product variety (the breadth of assortment of the product offering), and service backup (add-on services such as delivery or installation provided by the channel). It is essential for the designer of the marketing channel—typically the manufacturer—to recognize the level of each service point that the target customer desires. A single manufacturer may service several target customer groups through separate channels, and therefore each set of service outputs for these groups could vary. One group of target customers may want elevated levels of service (that is, fast delivery, high product availability, large product assortment, and installation). Their demand for such increased service translates into higher costs for the channel and higher prices for customers.
Information security is increasingly recognized as vital element for ensuring wide participation in the Information Society. The success of the Information Society depends upon trust and confidence in our information infrastructures. Within this context, the effects of real (or perceived) security problems inhibit the development of the Information Society and of eCommerce as a whole. Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignity and other human rights and values, like freedom of joining and freedom of speech. Some authors of liberal tradition even claim that all human rights are some aspects of right to privacy. Privacy is one of the most important rights in contemporary west society, as found in Privacy & Human Rights 1999 report

Privacy is not one-dimensional concept, and different aspects of privacy are threatened different way. The most endangered in contemporary society are especially information privacy (possibility that individual keeps information about himself private) and privacy of communications, which also includes data transactions.

Security concerns have a significant impact on online shopping behavior of European and US citizens. The figure below shows that the usage of e-Commerce is lower in countries where the privacy and confidentiality issues are larger. This is especially true for NAS countries. The privacy concerns are high also in USA and UK where e-commerce penetration is nearly 50%. It is somehow surprising that the concern seem not to correlate with on-line shopping, although we can expect this already form the previous figure (concern and Internet 14 usage)

Amazon and Ebay
Amazon and Ebay collect your personal information in order to provide and continually improve their products and services.
Here are the types of personal information they collect:
Information You Give them: They receive and store any information you provide in relation to Services.
Automatic Information: They automatically collect and store certain types of information about your use of Services, including information about your interaction with content and services available through Amazon and Ebay Services. Like many they websites, they use "cookies" and other unique identifiers, and they obtain certain types of information when your they browser or device accesses Amazon and Ebay Services and other content served by or on behalf of Amazon and Ebay on other they web sites. They might receive information about you from other sources, such as updated delivery and address information from their carriers, which they use to correct their records and deliver your next purchase more easily.
They use your personal information to operate, provide, develop, and improve the products and services that they offer their customers. These purposes include:
Purchase and delivery of products and services. they use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
Provide, troubleshoot, and improve Amazon and Ebay Services. They use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon and Ebay Services.
Recommendations and personalization. They use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon and Ebay Services.
Provide voice, image and camera services. When you use their voice, image and camera services, they use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve their services. For more information about Alexa voice services ,
Comply with legal obligations. In certain cases, they collect and use your personal information to comply with laws. For instance, they collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
Communicate with you. They use your personal information to communicate with you in relation to Amazon and Ebay Services via different channels (e.g., by phone, email, chat).
Advertising. They use your personal information to display interest-based ads for features, products, and services that might be of interest to you. They do not use information that personally identifies you to display interest-based ads. To learn more, please read their Interest-Based Ads notice.
Fraud Prevention and Credit Risks. They use personal information to prevent and detect fraud and abuse in order to protect the security of their customers, Amazon and Ebayand Ebay, and others. They may also use scoring methods to assess and manage credit risks.
To enable their systems to recognize your browser or device and to provide and improve Amazon and Ebay Services, they use cookies and other identifiers. For more information about cookies and how they use them, please read their Cookies Notice.
Information about their customers is an important part of their business, and they are not in the business of selling their customers' personal information to others. They share customers' personal information only as described below and with subsidiaries Amazon and Ebay.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
Transactions involving Third Parties: They make available to you services, products, applications, or skills provided by third parties for use on or through Amazon and Ebay Services. For example, you can order products from third parties through their stores, download applications from third-party application providers from their App Store, and enable third-party skills through their Alexa services. They also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and they share customers' personal information related to those transactions with that third party.
Third-Party Service Providers: They employ other companies and individuals to perform functions on their behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
Business Transfers: As they continue to develop their business, they might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon and Ebay.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Protection of Amazon and Ebay and Others: They release account and other personal information when they believe release is appropriate to comply with the law; enforce or apply their Conditions of Use and other agreements; or protect the rights, property, or safety of Amazon and Ebay, their users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
They design thier systems with your security and privacy in mind.
They work to protect the security of your personal information during transmission by using encryption protocols and software.
They follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.
They maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Their security procedures mean that they may ask to verify your identity before they disclose personal information to you.
Their devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs. It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. They recommend using a unique password for your Amazon and Ebay account that is not used for other online accounts. Be sure to sign off when finished using a shared computer.
Q4.  Discuss the new product strategies for e-marketing campaign for Educational app in Tashkent.

If you build it, there is no guarantee they will come. In fact, in the App Store or Google Play there is no guarantee they will ever even see it.
With the current educational app market as competitive as it is it is crucial to have an outstanding product and a clear marketing strategy. The following are a few critical steps you can take to give your app the best chance of finding success:

1. Make a plan
If you are creating a marketing strategy for an educational app, you probably have a clear goal in mind. If you don’t, create one. Make sure it is specific, measurable, attainable, relevant and time-bound (marketing folks call this SMART for short). Creating a detailed timeline will help you stay on top of your objectives and track down your progress. It is worth to put together an editorial calendar to mark important dates and note down creative marketing ideas.
2. Inform the influencers
Before sending out press releases, app authors should create a list of influential tech writers and authoritative industry bloggers, and get in touch with them as soon as the press kit and other launch marketing materials are ready.
With the use of pre-launch marketing campaign, app authors can effectively reach out to a number of potential customers. Twitter will be the perfect platform to spread the word about the app, as it is a top social media site for tech enthusiasts.
3. Make creative use of social media
Social media marketing is currently the most powerful tool for fostering relationships with the customers and raising international brand awareness. Social networking sites are perfect places to get vocal about innovative scholastic products, because a vast majority of potential users have an active social media presence already. For marketing reasons, the authors should try to establish a comprehensive online image way before the app launch and subtly advertise their product on social media profiles by, for example, offering a free trial period or an exclusive sneak peek into the making of the app.
4. Explore different options
App authors should bear in mind that each social networking site attracts different audiences and promotes various levels of interaction with the followers. Picture-oriented sites like Pinterest and Instagram are great for sharing screenshots and appealing marketing visuals. Facebook, on the other hand, facilitates more active engagement with the fans. And finally, Twitter proves irreplaceable for sending out concise updates and offering promo codes. Check out the infographic created by SumAll to choose the most suitable hours for posting on different channels and optimizing chances at reaching a wider audience.
5. Don’t skimp on freebies
Everyone likes to receive something for free once in a while. In order to get more followers and, consequently, more potential customers, you can promise and prepare special discounts, which will be available only on the day of the release. App authors should not forget to advertise them in different media, both online and offline. If done properly, this strategy will successfully drive app downloads and assure a number of reviews early on.
6. Improve ratings
With App Store Optimization the authors can create a product page that will stand out from the competitive app store environment. In order to optimize download ratings, it is crucial to give the product a catchy name and an appealing logo. After that, a skilled copywriter should compose a detailed description, full of potential search words. At the bottom of the app page, the creators can enclose contact details to increase credibility. Google Play and iTunes stores allow links to commercial websites and tech support.
7. After the launch
Marketing an educational app doesn’t end with its launch. After that, there is still plenty of work to do. Once the initial hype is over, it is important to rethink and adjust the marketing strategy to reach new clients. It is a good idea to invest in paid advertising to enlarge the scope of effective promotion.
Even following all these steps may not equal overnight, spectacular success, but they are a way to think about the launch of an app as more than just posting to an app store and hoping.
Q5 How can companies make use of online games for marketing?

More recently companies are catching on to the concept and implementing the power of gamification (the methodology of game psychology) to motivate us all. Think about completing profiles, contributing to content, promoting a lifestyle choice – the list goes on. Simply put, gamified campaigns allow companies to exponentially engage their consumers in a cluttered world.
“We have been gamifying campaigns for our clients for almost 10 years, but we are definitely seeing an increase in marketing strategy towards our product now,” says Rob Holden, Founder of the game based platform rubin8.
 “Gamification is a proven methodology that delivers up to eight times more engagement, higher brand recall and increases likelihood to purchase. It’s so powerful most users aren’t aware they are participating or for how long. Just ask someone to ‘pick a number between 1-10, or throw them a rubix cube.
“It’s not surprising marketers are thinking this way, Almost 98 per cent of consumers will skip ads if given the option. Ironically they love their favourite brands, they just hate the way they are advertised to.” 
When the Vatican and United Nations wanted to promote sport as a force for good, and promote its six core values, it enlisted the help of Rob Holden’s Australian technology company rubin8, appropriately known as ‘Engagement Experts’, to add to its unique campaign: Humanity Sports Club. 
Humanity Sports Club is an online hub with games powered by rubin8’s proprietary game based platform. Users can select simple ‘‘anyone can play” games. As the user progresses through levels they accumulate points. Questions are inserted at the perfect time to garner insights. Subliminal messages and or branding are placed in the game, which promotes learning through time sensitive exposure.
The results speak for themselves. Humanity Sports Club has delivered over 13 minutes engagement per user, unprecedented insights into behaviour and extremely high brand recall of the Vatican’s core values.
It’s not just the UN and Vatican that are leveraging rubin8’s gamified marketing solutions, most of our favourite brands are moving some of their marketing dollars to integrate gamified campaigns. Objectives like customer acquisition, loyalty and retail redemption are all standard solutions from game based platforms. 
“Our clients know that users that earn something through a campaign deliver greater conversion and yield. An online fishing game that allows users to catch vouchers, or win products can send almost 75% of them back into store to make a purchase”.
The rubin8 platform games are designed to be re-skinned as needed to meet brand guidelines and are flexible based on required user behaviour. At the core of a game is an algorithm that pushes the rules of engagement but the end results can look and feel different and can deliver any number of actions. 
A gamified campaign is much more than a game and is a unique and proven way to cut through the clutter and deliver industry-leading results.
Section B
We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits.
As such, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we look at 9 of the biggest ways that digital marketing has changed and keeps changing the way businesses and brands operate.
1) Instant Communication
Interacting with potential customers today can be like spinning a roulette wheel. The roulette ball represents the company’s marketing message, which will spin and bounce as the wheel turns before finally landing on a space (i.e. a customer). Social media acts as the wheel itself, and it allows companies to interact with people in a public venue, providing a channel to promote products, services and transparent messages.
But there’s a new player in the game, and businesses need to figure out how to jump on the proverbial boat before it leaves the harbor. According to the Economist, a quarter of all downloaded apps are abandoned after a single use with only instant messaging bucking the trend.
One–on-one messaging and private chat groups are on fire right now. Facebook messenger has 900 million global users, and studies have shown that teenagers now spend more time on messaging apps than they do on actual social networks. To tap into this burgeoning market, savvy companies are introducing methods of connecting with, and marketing to, potential clients through these kinds of applications.

2) Content Overload
Just how much content is distributed via social media and messaging apps? The answer is huge, so huge that it has been given the term content shock. Every 60 seconds 3.3 million people make a Facebook post, and 29 million messages are distributed via Whatsapp. That means that marketers have their work cut out if they’re going to get their message and brand noticed by the people using these applications.

Rolex is a great example of a classic brand that’s is using creativity to get its marketing message across to customers and prospects. As a brand with 112 years of history behind it, this could pose issues in keeping the brand fresh. However, it overcomes this by creating high-quality and appealing product images that have a curated feel and highlight the classic nature and reliability of their product. Using stylish and minimalist images in its photography, videos and editorial work it screams class and appeals to customers by highlighting its quality products and timeless tagline.

3) Droves of Data
Modern technology allows marketers to gain a tremendous amount of knowledge about their customers. However, companies need to know how, where and when to use that data. Some of the best ways to achieve this are:
Knowing which metrics are most important to company success – the key to getting impact from data is knowing what your organization wants to get from it. The key is to be very specific about what the business outcomes are and build that into how the data is measured and how it impacts on the wider business.
Knowing which customer channels are going to pay off – the array of technologies and channels is such that a brand needs to focus on the ones that their customer engage with in a meaningful way. Likes and comments may seem important but what really matters is engagement that builds a relationship between a customer and a brand
Having employees with the analytic skills to process data – all the data in the world is useless without the skills in-house to know what to do with it. Insights from data are what can drive a business and help them understand the behavior and pain points of a consumer.
Creating content that is personalized and customer focused – The colossal amount of data in cyberspace makes it hard for any brand to make a real impact. The key is knowing who the target audience is and creating content that grabs their attention and encourages them to engage.
4)Demands Transparency
In today’s digital world, customers want to know about the companies they interact with and purchase from. In order to build loyalty brands need to be transparent and demonstrate their personality online and the company’s ethos. This is particularly relevant when it comes to food products with consumers wanting to know exactly what's in the things they eat.
A study by Label Insight only 12% of consumers trust companies when it comes to packaging and look for information on the product elsewhere although 67% believe it's up to the brand to provide them with his information.
For those businesses that are transparent and do communicate openly with customers, the reward is loyalty with 94% of consumers claiming to stick with a company that offers transparency and 73% would be willing to pay more for a product that offers it.
This need for transparency in food packaging extends to many aspects of business from where how it treats its employees to what it gives back to society and communities. Digital leaders will understand this and ensure that their customers are informed with relevant information, be it good, bad or ugly.
5) Fosters Intimacy
Businesses can learn an enormous amount about potential customers based on data they can gather. The smart companies are using this data to create extremely personal marketing messages, and the younger generation is eating it up.
Social goings-on and the perception of others seems to be a driving motivator among millennials. This makes personalization a powerful tool, as 85% of users are more likely to buy a product if the message is personalized and supported by social.
To celebrate 20 years in business, the company analyzed their data, to see what insights could be gathered from customers and found inspiring pieces of information about their customers’ journeys. The result was an email campaign using dynamic copy, images and links to tell each customer’s story from their first flight to ones in the future flights, adding some fascinating facts about their travel behavior and recommendations for future trips.
What resulted was open rates of over 100% more than an average easyJet newsletter – with 25% higher click-through rates. On social media, people reacted within minutes with an overwhelmingly positive response with a reach of 685,000 people and over 1.1 million impressions. In addition across all markets, 7.5% of customers who received the email made a booking in the next 30 days.

6) A New Breed of Influencers
Social media and video outlets like YouTube have enabled ’regular’ people to become incredibly influential. Companies no longer need to hire celebrities to endorse their products in order to get millions of people interested in their product or service.
Now, ordinary people with no credentials other than droves of followers on social media have the ability to influence those simply by endorsing a certain product. Take Swedish web-based comedian PewDiePie with more than 47 million. While micro-influencers – those with below 100,000 followers have more influence and have higher engagement rates than well-known celebrities.
Aware of these new influencers, brands have taken to hiring influencers to persuade and engage customers. Take Coca-Cola for example who have moved from a reliance on influencer product placements to hiring influencers as hosts on its own YouTube channel, Coke TV.

7) Playing Catch-Up
Digital technology changes at an incredibly fast pace; often overnight. Relentless in its pace, these changes require employees across departments to be agile, work collaboratively and most importantly keep up to date with development so they have the skills to adapt and use these changes to the company's advantage.
Continuing education provided as and when employees need it is a great way to achieve this. By up skilling a workforce in the latest and most relevant technologies, strategies and techniques, employees can be proactive in knowing what is coming down the line and understand how their brand can use these changes to their advantage.
Take IBM as an example. Acutely aware of the changing landscape they introduced a digital selling pilot program that transformed their traditional sales team into digital sellers. The pilot proved so successful that it has now been rolled out on a global scale to transform the selling capabilities of its staff, drive revenue and improve its mindshare and status across online networks.
In essence, to achieve digital success, businesses across industries need to be aware of the pace of change and invest in learning and development initiatives that ensure their workforce are on the cutting edge of digital marketing and selling tactics.
8) Encourage Innovation
This new landscape has forced brands to be innovative using new ways to reach out and engage with their customers. In the face of disrupters, many sectors have had to be creative and take initiatives that enable them to compete. Take the financial sector for examples, faced with stiff competition from PayPal and Google Wallet, financial institutions needed new ways to engage with and influence customers.

9) Made Brands More Human

Due to its popularity and influence, social media marketing should be front and center on any company’s marketing strategy as customers need to trust and understand the company they are buying from.
One of best examples of a company that has got this concept down to an art is Apple. Strategic marketing ensures that brand awareness rules supreme among their users, and it’s so effective that Apple has millions of people supporting their products before they are even released!
They achieve this by using live streamed events resulting in hordes of devoted customers that feel like they are part of the brand’s journey and as such when Apple launches a new product they have a committed and attentive audience.
In conclusion, the bottom line is that if a brand wants to be successful now and in the foreseeable future, they need to invest in a kind of “cultural radar” by keeping abreast of evolving technology and platforms along with investing in digital talent that can understand the customer journey and interpret relevant data to form informative insights. Those brands that can adopt and adapt will surge ahead of their competitors.

People on Twitter share a unique “discovery mindset”, meaning that they’re actively seeking content to share and discuss with their community. It’s critical that LG brand has an understanding of what LG customers are saying — not only about LGr business, but the conversation in general. 

Here are some ways LG can create a positive buzz on Twitter.

Share positive press coverage
Sharing compelling press about LG brand can provide the extra "push" to help LG stand out against a sea of voices on Twitter. Keep an eye out positive press on and off Twitter and Tweet about some of these mentions to keep LG in control of LG  brand story. 
Actively seek conversations
Monitoring a mix of both broad and local hashtags will ensure that LG up-to-date on all applicable conversations and avenues to enter the discussion. It’s also important to know what people are saying about LG competition. Hone in on their relevant hashtags and keywords to identify gaps and industry pain points for LG brand. For example, LG, an online renting platform we chatted with in a recent Twitter success story, might search for Tweets containing the keywords "UK apartment search" and reply to applicable conversations. 
Be approachable
People come to Twitter to find fresh, exciting content. Companies like Casper have a strong understanding of their Twitter brand voice and aren't afraid to test new ways to use humor in their Tweets.
Create a Tweet Chat
Tweet Chats are a fun outlet for engaging with both current and prospective customers. To create a Tweet Chat, come up with several relevant and on-brand questions to ask LGr followers. Create simple graphics to accompany each question to help.

1. Choose a Twitter handle close to LG
This way, people can search for LG easily when attempting to follow or tweet at LG. The handle should also be similar as possible to that of LG Instagram — don’t make LG fans memorize too many unique things about LG.
2. Have a high-quality profile photo 
Perhaps the same image used on LG Spotify or Soundcloud so people recognize LG. Keep it clean and simple so people know LG legit (and professional).
R3HAB’s profile photo is successful because it’s high quality, and his image takes up most of the circular frame. Make sure to follow Twitter’s current guidelines for photo resolution and size. Sprout Social updates guidelines like this regularly in one aggregated place.
3. Tweet more than just words
According to a Buffer Social analysis, tweets with images are likely to get twice as much engagement compared to those without. People were also more likely to remember the information in the tweet when it accompanied an image, which means people will think and talk about LG more. LG can tweet photos, videos, screenshots, GIFs, memes, links, and whatever other forms of digital media LG enjoy. The possibilities are endless, and LG should take advantage of them.
4. Text tweets should always be concise
According to the same Buffer social study, the most popular tweets are actually between 110 and 120 characters.
5. Hashtags LG
They’re an easy way to reach an untapped fan-base to gain more visibility and followers. For example, anyone can search the tag #NewMusicFriday and discover something of LG . 
Don’t forget to use #TBT (“Throwback Thursday”) or #FBF (Flash Back Friday) as an excuse to post recap videos of old performances, or links to stream songs released years prior. Other popular hashtags for artists to keep in mind are #MusicMonday, #NewMusic, and #NowPlaying.
6. Tweet regularly, but don’t over do it
If someone looks at LG timeline and LG haven’t tweeted in a week, users won’t be interested in wasting a follow on LG — whereas if LG tweet all day long, LG just take up space on their feed. Stay relevant and engaging, that LG worthy of a follow, but not overbearing — like LG might act like on a first date. Buffer Social, a social media scheduling app, recommends tweeting about 3 times per day to get the most engagement.
7. Timing is everything
Buffer has also collected data about when the best time of the week or day to tweet is. According to their study, users engage up to 14% more with Twitter on weekends, and during the week, retweets are highest around 5:00pm. It's likely LG won’t be getting any engagement at 4:00am on a Tuesday morning in LG time zone, for obvious reasons. Now these timings may vary a bit depending on LG specific followers but these are great guidelines to consider.
8. Aim for retweets
Now, there isn’t an exact science to this — but if LG tweet something sympathetic enough for a user to feel proud enough to post it on their own timeline (i.e. words of advice, creative inspiration, or a funny feeling LG have that LG know others share), LG get retweets, and thus more visibility and subsequently more followers.
9. Aim for retweets pt. 2 — reward users for them
Retweet contests are extremely popular ways to get those retweets really rolling in. Many artists or social media influencers promise things like DMs, Skype calls, and even sometimes meet-and-greets. Give a little and get a lot of visibility and potentially new followers.
10. Being negative or mean is always a bad look
Hate-filled or aggressive messages can 100% be a turn off. It’s important to keep things honest and stay true to LG , but being overtly negative or talking smack can definitely deter potential followers from LG page.
11. Follow other artists and music influencers
Engaging with others on Twitter is important, especially those in LG circles. Letting artists similar to LG know that LG exist by showing LG support for them over Twitter is a great way to gain support, and maybe LG get discovered. LG also can gain new fans if a bigger artist tweets at LG. So, for example, if LG not following AWAL… LG should jump on that!
12. Promo vs. personality
In line with staying true to LG , make sure LG tweets are more than just straight promos about upcoming releases, shows, merch, etc. LG need to make sure LG mix of social content is fresh. Fans follow LG on Twitter to also learn more about who LG are as a person. Sprinkle in a bit of personality (like we discussed in number 8). LG can, and should, certainly promote LG on Twitter but it’s important to remember there’s always balance.
13. Consider LG following-to-follower ratio
Protect LG brand by making sure to keep a close ratio of Following-to-Followers. If LG follow way more people than those who follow LG, LG might look like a robot account or someone who’s just not that influential.
Section C

Shadow.com in 2019 day organized campaign in order to attract many new customers so the main idea was to use the #WohEkBaat meaning of it “that one thing” so they gathered couple celebrities and made commercial video where celebrities showed things which they had in common like traveling ,pets and books , so they encouraged people to show their WohEkBaat with
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