A reverse-dairy magazine


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A reverse-dairy magazine

  • A reverse-dairy magazine

  • A community connected around a shared idea

  • A vehicle for getting news out fast

  • A playground for creative projects of all stripe

  • A brand development tool

  • A space for an online presence



Add your voice to a conversation



5 Blogs

  • 5 Blogs



What heavy communications lifting is your blog going to DO?

  • What heavy communications lifting is your blog going to DO?

  • SUCCESS IN BLOGGING IS DEFINED BY WHETHER OR NOT YOU ARE MEETING YOUR GOALS FOR YOUR BLOG.





Cover

  • Cover

  • FOB section

  • Feature Well

  • Backpage

  • Editor's Note



The Demographic Profile

  • The Demographic Profile

  • Age

  • Geographics

  • Male/Female/gender

  • Education level

  • Occupation





The Journalist

  • The Journalist

  • The Prophet

  • The Artist

  • The Professor

  • The Star



Your one sentence pitch for what your blog does.

  • Your one sentence pitch for what your blog does.

  • Ex: Momastery is a worldwide online gathering place for people who are tired of making life harder by pretending it isn’t hard. Be brave enough to tell your story, be kind enough to let others tell theirs.



Freakanomics

  • Freakanomics

  • Momastery

  • Orangette

  • Desperately Seeking Salem

  • Julie & Julia



The Great Conundrum:

  • The Great Conundrum:

  • SEO Friendly / Poetic



Freakanomics

  • Freakanomics

  • Momastary

  • Pinot Mom

  • Cottage Magpie

  • Soule Mama

  • Brave Little Kitchen

  • Life Hacks

  • Fail Blog

  • Geek Dad



Massive Value Posts: The Ultimate Guide To

  • Massive Value Posts: The Ultimate Guide To

  • Filler Posts: (Maybe an image with text?)

  • Numbered Lists

  • Ultimate Resource Post

  • Case studies

  • Serialized articles

  • Regular Updates – Tracking progress on a project

  • Influential People Posts

  • One Lesson – A Single Idea to Put into Action

  • Curated List posts

  • What I’ve learned post





12. Counterintiuitive Post

  • 12. Counterintiuitive Post

  • 13. Storytelling post – Sharing Your Truth

  • 14. Product review

  • 15. Multimedia Content Post

  • 16. Expert Interview Post

  • 17. Blog Post Round-up

  • 18. Q & A post

  • 19. Contest post

  • 20. Survey your visitors post

  • 21. How-to post



A good headline:

  • A good headline:

  • - Teases the content

  • - Makes readers want to read more

  • - Gets you traffic from the Google bots

  • - Suggests what the take-away is for the reader

  • Ex: Feng Shui for Book Lovers: How to Pare Down a Library



A good first blog sentence:

  • A good first blog sentence:

  • - Is like tinder for the rest of the piece

  • - Makes readers want to read more

  • - Might include some keywords that will get your writing discovered

  • - Connects to audience

  • "Last month I decided once and for all that I was going to either get rid of some books or embrace what my life was becoming: a Grey Gardens kind of gorgeous."



1. Fall in love with 5 blogs, 2 of which have a focus similar to yours

  • 1. Fall in love with 5 blogs, 2 of which have a focus similar to yours

  • 2. Write your demographic and psychographic profiles

  • 3. Brainstorm catchy names for your blog and acquire a url for it

  • 4. Write a one-sentence pitch about what your blog is about

  • 5. Write an "About" section



  • @emilygrosvenor

  • ww.facebook.com/emilygrosvenor

  • www.instagram.com/emilygrosvenor

  • Emilygrosvenor@gmail.com



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