Conducting Survey What is a survey?

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Conducting Survey

What is a survey?

  • A "survey" can be anything from a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview.

Why conduct survey research?

  • Gather information not available from other sources
  • Unbiased representation of population interest (depending on sampling)
  • Consistency of measurement


  • The aim of survey research is to measure certain attitudes and/or behaviors of a population or a sample.
  • The purpose of survey is to collect information from many individuals, hoping to understand them as a whole.

Surveys classified according to PURPOSES


  • Survey research focuses on naturally occurring phenomena. Most often, respondents are asked for information.


  • Most of the time, the population is so large that researchers must sample only a part of the population.
  • So subjects are people involved in your survey.
  • The number of subjects depends on the purpose and focus of the survey, that’s why nominal number of subjects must be at least 100

Types of Data

  • quantitative
  • qualitative


Tools of the survey

  • Interview
  • Questionnaire:
  • Open-ended questions
  • Closed questions
  • Tests

Some ‘sites’ to explore

  • Internet Sites Related to Survey Research
  • American Statistical Association; Survey Research Methods Section Information.

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