Environmental Analysis

Introduction:
As the newly appointed member of the marketing department of Village Cinemas, Greece, the senior management team has tasked me with evaluating the organization's customer engagement strategy. The aim is to identify the current customer value approaches and competitive market position. This report will evaluate the current customer groups, competitors, and external factors impacting the cinema. Using suitable research, the report will identify suitable marketing mix strategies to move the business forward.

Environmental Analysis:

Village Cinemas attracts multicultural bazaars, showing Hindu films in many styles as well as in different areas, which were visited by 230,000 visitors in Victoria. Communication with customers together with the support of public networks has proved to be effective in the film industry
The Village Cinemas International company has formed a database in order to extract data about buyers Management according to interaction with buyers implies that strategies for interaction with buyers depend on the results of studies as well as resources Management kinetics demonstrates that communication with buyers has a significant role in order to succeed commercial Interaction research with buyers:
Village Cinemas attracts multicultural bazaars, showing Hindu films in many styles as well as in different areas, which were visited by 230,000 visitors in Victoria. It was determined that the involvement of buyers together with the support of public grids is productive in the film industry. Village Cinemas International has formed a database of information in order to provide data about buyers. Management according to interaction with customers implies that strategies for interaction with customers depend on the results of studies as well as resources
The kinetics of management demonstrates that attracting buyers has a significant role for the purpose of commercial success.

Competitor Strategy Analysis:

Village Cinemas' competitors in Greece include Odeon, Cineplexx, and Ster Cinemas. Odeon has a loyalty program, while Cineplexx offers a mobile app for ticket booking. Ster Cinemas has a VIP program and a mobile app for ticket booking.

Evaluation of Marketing Practice:

Using the 4P framework, the following evaluation is made:
• Product: Village Cinemas offers a range of movies, including Indian films in multiple languages.
• Place: Village Cinemas has multiple locations in Greece.
• Price: Village Cinemas' pricing approach is not clear from the available research.
• Promotion: Village Cinemas has not been found to have a clear promotion strategy.
Key Marketing Mix Recommendations:
• Product: Village Cinemas can continue to offer a range of movies, including Indian films in multiple languages, and can consider offering more diverse movies to attract a wider audience.

• Place: Village Cinemas can consider expanding to more locations in Greece to increase accessibility.

• Price: Village Cinemas can consider offering loyalty programs or discounts to attract and retain customers.

• Promotion: Village Cinemas can consider using social media-enabled customer engagement to promote movies and engage with customers.

Conclusion:
In conclusion, Village Cinemas can improve its customer engagement strategy by expanding its customer groups, considering its competitors' strategies, and identifying external factors impacting the cinema. Using the 4P framework, Village Cinemas can improve its marketing mix strategies by offering more diverse movies, expanding to more locations, offering loyalty programs or discounts, and using social media-enabled customer engagement to promote movies and engage with customers.